Frank Steiner

RWTH Aachen University - School of Business and Economics

Technology and Innovation Management Group

Templergraben 55

Aachen, 52056

Germany

http://www.tim.rwth-aachen.de

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization

Number of pages: 22 Posted: 31 Jan 2012
Frank T. Piller, Evalotte Lindgens and Frank Steiner
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 4,479 (2,458)
Citation 8

Abstract:

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mass customization, customisation, personalization, Adidas, sports, sporting goods, case study, qualitative research

2.

Mass Customization: Bridging Customer Integration and Sustainability?

Number of pages: 19 Posted: 06 Apr 2013
Robin Kleer and Frank Steiner
RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads 177 (207,761)

Abstract:

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Mass Customization, Sustainability