Simone Wies

Goethe University Frankfurt - Research Center SAFE

Assistant Professor

(http://www.safe-frankfurt.de)

Theodor-W.-Adorno-Platz 3

Frankfurt am Main, 60323

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

650

CITATIONS

1

Scholarly Papers (3)

1.

Relationship Marketing's Role in Managing the Firm-Investor Dyad

Journal of Business Research, Vol. 64, Issue 8, pp. 896-903
Number of pages: 33 Posted: 15 Dec 2008 Last Revised: 24 May 2011
University of Adelaide - Business School, Maastricht University and Goethe University Frankfurt - Research Center SAFE
Downloads 555 (48,260)

Abstract:

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Marketing-Finance Interface, Investor Relations, Role of Marketing, Market-Based Assets

2.

The Role of Educational Diversity in Investor Relations

Corporate Communications: An International Journal, Vol. 16, Issue 4, pp. 311-327
Number of pages: 28 Posted: 29 Jan 2011 Last Revised: 11 Nov 2011
Arvid O. I. Hoffmann, Aida Tutic and Simone Wies
University of Adelaide - Business School, Maastricht University and Goethe University Frankfurt - Research Center SAFE
Downloads 95 (272,655)

Abstract:

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Investor Relations, Educational Diversity, Marketing-Finance Interface, Shareholder Activism

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Forthcoming
Posted: 24 Jul 2012
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

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Innovation, timing, stock market, ratchet, revenue, calendar time portfolios

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Marketing Science, Vol. 31, No. 6, pp. 934-951, 2012, DOI: 10.1287/mksc.1120.0737
Posted: 29 Jan 2013
Duke University - Fuqua School of Business, Goethe University Frankfurt - Research Center SAFE, University of Washington and University of North Carolina (UNC) at Wilmington

Abstract:

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innovation, timing, stock market, ratchet, revenue