Kersi Antia

University of Western Ontario - Richard Ivey School of Business

Associate Professor

1151 Richmond Street North

London, Ontario N6A 3K7

Canada

SCHOLARLY PAPERS

5

DOWNLOADS

1,027

SSRN CITATIONS
Rank 32,545

SSRN RANKINGS

Top 32,545

in Total Papers Citations

8

CROSSREF CITATIONS

18

Scholarly Papers (5)

1.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
affiliation not provided to SSRN, University of Wisconsin-Madison, McDonough School of Business, Georgetown University and University of Western Ontario - Richard Ivey School of Business
Downloads 840 (36,225)
Citation 5

Abstract:

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2.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Dartmouth College - Tuck School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 93 (344,125)

Abstract:

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Advertising; Quality; Marketing Strategy

3.

An Empathy‐Helping Perspective on Consumers’ Responses to Fund‐Raising Appeals

Journal of Consumer Research, Vol. 35, No. 3, 2008, University of Alberta School of Business Research Paper No. 2013-369
Number of pages: 13 Posted: 26 Aug 2014
Robert Fisher, Mark Vandenbosch and Kersi Antia
University of Alberta - Department of Marketing, Business Economics & Law, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Richard Ivey School of Business
Downloads 51 (474,128)
Citation 4

Abstract:

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Advertising, Charity and Gift Giving, Economic Theories and Analysis, Panel Data Analysis (Scanner, Diary, etc.)

4.

How Does Enforcement Deter Gray Market Incidence?

Journal of Marketing: Vol. 70, No. 1, pp. 92-106, University of Alberta School of Business Research Paper No. 2013-371
Number of pages: 16 Posted: 26 Aug 2014
University of Western Ontario - Richard Ivey School of Business, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 33 (558,368)
Citation 4

Abstract:

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5.

Should You Change Your Ad Messaging or Execution? It Depends on Brand Age

Number of pages: 32 Posted: 28 Aug 2021
Northeastern University - D’Amore-McKim School of Business, University of Waterloo, University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario - Richard Ivey School of Business
Downloads 10 (715,987)

Abstract:

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advertising, advertising messages and execution, brand management, Hausman- Taylor regression