Kersi Antia

University of Western Ontario - Richard Ivey School of Business

Associate Professor

1151 Richmond Street North

London, Ontario N6A 3K7

Canada

  • University of Western Ontario - Richard Ivey School of Business

SCHOLARLY PAPERS

5

DOWNLOADS

1,287

SSRN CITATIONS
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Top 30,376

in Total Papers Citations

12

CROSSREF CITATIONS

18

Scholarly Papers (5)

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1.

The Impact of User-Generated Content On Product Innovation

Number of pages: 51 Posted: 16 May 2011
Matt S. O'Hern, Aric Rindfleisch, David A. Schweidel and Kersi Antia
affiliation not provided to SSRN, University of Wisconsin-Madison, Emory University - Department of Marketing and University of Western Ontario - Richard Ivey School of Business
Downloads 915 (41,581)
Citation 5

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2.

Should You Change Your Ad Messaging or Execution? It Depends on Brand Age

Number of pages: 32 Posted: 28 Aug 2021 Last Revised: 29 Nov 2021
Koen Pauwels, Bharat Sud, Robert Fisher and Kersi Antia
Northeastern University - D’Amore-McKim School of Business, University of Waterloo, University of Alberta - Department of Marketing, Business Economics & Law and University of Western Ontario - Richard Ivey School of Business
Downloads 141 (327,729)

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advertising, advertising messages and execution, brand management, Hausman-Taylor regression

3.

The Effects of Advertised Quality Emphasis and Objective Quality on Sales

Journal of Marketing, Vol. 81(2), p. 114-26, 2017, Tuck School of Business Working Paper No. 2929012, University of Alberta School of Business Research Paper No. 2929012
Number of pages: 13 Posted: 09 Mar 2017 Last Revised: 30 Mar 2017
Praveen K. Kopalle, Robert Fisher, Bharat Sud and Kersi Antia
Dartmouth College - Tuck School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Waterloo and University of Western Ontario - Richard Ivey School of Business
Downloads 113 (384,497)

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Advertising; Quality; Marketing Strategy

4.

An Empathy‐Helping Perspective on Consumers’ Responses to Fund‐Raising Appeals

Journal of Consumer Research, Vol. 35, No. 3, 2008, University of Alberta School of Business Research Paper No. 2013-369
Number of pages: 13 Posted: 26 Aug 2014
Robert Fisher, Mark Vandenbosch and Kersi Antia
University of Alberta - Department of Marketing, Business Economics & Law, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Richard Ivey School of Business
Downloads 66 (535,720)
Citation 8

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Advertising, Charity and Gift Giving, Economic Theories and Analysis, Panel Data Analysis (Scanner, Diary, etc.)

5.

How Does Enforcement Deter Gray Market Incidence?

Journal of Marketing: Vol. 70, No. 1, pp. 92-106, University of Alberta School of Business Research Paper No. 2013-371
Number of pages: 16 Posted: 26 Aug 2014
Kersi Antia, Mark E. Bergen, Shantanu Dutta and Robert Fisher
University of Western Ontario - Richard Ivey School of Business, University of Minnesota - Carlson School of Management, University of Southern California - Marshall School of Business and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 52 (600,716)
Citation 4

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