Bobby Calder

Independent

SCHOLARLY PAPERS

3

DOWNLOADS

267

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Capturing Consumer Experiences: A Context-Specific Approach to Measuring Engagement

Journal of Advertising Research, Forthcoming
Number of pages: 48 Posted: 21 May 2015
Mathew S. Isaac, Bobby Calder and Edward Malthouse
Northwestern University - Kellogg School of Management, Independent and Northwestern University
Downloads 249 (139,192)
Citation 1

Abstract:

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engagement, experience, satisfaction, validity, advertising

2.

Did You Hear? Consumers Tune in to Multimedia Marketing

Marketing Health Services, Summer 2002, Vol. 22 Issue 2, pp. 16-20
Number of pages: 5 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - Marketing, Independent, Northwestern University and Indiana University Bloomington
Downloads 18 (597,217)

Abstract:

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3.

Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks

European Journal of Operational Research 111 (1998) 306-327
Posted: 19 Nov 2015
University of Texas at Austin - Red McCombs School of Business, Vanderbilt University - Marketing and Independent

Abstract:

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