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Bobby Calder
Independent
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SCHOLARLY PAPERS
3
DOWNLOADS
267
SSRN CITATIONS
0
CROSSREF CITATIONS
1
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Scholarly Papers (3)
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1.
Capturing Consumer Experiences: A Context-Specific Approach to Measuring Engagement
Journal of Advertising Research, Forthcoming
Number of pages: 48
Posted: 21 May 2015
Mathew S. Isaac
, Bobby Calder and
Edward Malthouse
Northwestern University - Kellogg School of Management
, Independent and Northwestern University
Downloads
249
(139,192)
Citation
1
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Abstract:
engagement, experience, satisfaction, validity, advertising
2.
Did You Hear? Consumers Tune in to Multimedia Marketing
Marketing Health Services, Summer 2002, Vol. 22 Issue 2, pp. 16-20
Number of pages: 5
Posted: 21 Nov 2015
Last Revised: 19 Feb 2016
Dawn Iacobucci
, Bobby Calder,
Edward Malthouse
and
Adam Duhachek
Vanderbilt University - Marketing, Independent, Northwestern University and Indiana University Bloomington
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18
(597,217)
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Abstract:
3.
Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks
European Journal of Operational Research 111 (1998) 306-327
Posted: 19 Nov 2015
Geraldine R. Henderson
,
Dawn Iacobucci
and Bobby Calder
University of Texas at Austin - Red McCombs School of Business, Vanderbilt University - Marketing and Independent
Abstract:
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