John Ettlie

Rochester Institute of Technology (RIT) - Saunders College of Business

105 Lomb Memorial Dr.

Rochester, NY 14623

United States

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Technology-Based New Product Development Partnerships

Decision Sciences (2006), 37 (2), 117-148
Number of pages: 31 Posted: 06 Mar 2016
John Ettlie and Paul A. Pavlou
Rochester Institute of Technology (RIT) - Saunders College of Business and University of Houston - C.T. Bauer College of Business
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Citation 2

Abstract:

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Codevelopment Process Models, Competitive Capabilities, Field Studies, Innovation Process, New Product Development, Partial Least Squares, Survey Research