Amy Lemley

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 21,303

SSRN RANKINGS

Top 21,303

in Total Papers Downloads

1,974

CITATIONS

0

Scholarly Papers (2)

1.

The Tata Nano: The People's Car (a)

Darden Case No. UVA-M-0768
Number of pages: 9 Posted: 16 Jun 2009
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing
Downloads 1,135 (12,611)
  • Add to Cart

Abstract:

Loading...

Megacities, China, Indonesia, environment analysis, promotion, price, segment, targeting, positioning, pricing, marketing strategy

2.

Starbucks: Schultz Back in the Brew

Darden Case No. UVA-OB-0970
Number of pages: 18 Posted: 18 Jun 2009
Amy Lemley and Scott A. Snell
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 551 (34,101)
  • Add to Cart

Abstract:

Loading...

strategy map, brand turnaround, competition, changing economy, value creation, leadership