Amy Lemley

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Tata Nano: The People's Car

Darden Case No. UVA-M-0768
Number of pages: 12 Posted: 16 Jun 2009
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Connecticut - Department of Marketing
Downloads 1,135 (11,065)

Abstract:

environment, channel strategy

2.

Starbucks: Schultz Back in the Brew

Darden Case No. UVA-OB-0970
Number of pages: 20 Posted: 18 Jun 2009
Amy Lemley and Scott A. Snell
University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 551 (30,416)

Abstract:

competition, strategy