Huigang Liang

Florida Atlantic University - College of Business

University Tower

220 SE 2 Avenue

Fort Lauderdale, FL 33301

United States

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Scholarly Papers (1)

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Understanding and Mitigating Uncertainty in Online Environments: A Principal-Agent Perspective

MIS Quarterly, 31, 1, 105-136
Number of pages: 49 Posted: 18 Jan 2014
Paul A. Pavlou, Huigang Liang and Yajiong Xue
University of Houston - C.T. Bauer College of Business, Florida Atlantic University - College of Business and University of Rhode Island - College of Business Administration
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Abstract:

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uncertainty, agency theory, adverse selection, hidden information, moral hazard, hidden action, fears of seller opportunism, information asymmetry, information privacy, information security, trust, website informativeness, product diagnosticity, social presence, book purchasing, online prescription