University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Peking University - Guanghua School of Management, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business

affiliation not provided to SSRN, University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN, University of Georgia and Texas Christian University