Advanced Search

Sanal Mazvancheryl

American University - Kogod School of Business

4400 Massachusetts Avenue NW

Washington, DC 20816-8044

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

CITATIONS

0

Feedback

Scholarly Papers (1)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

Georgetown McDonough School of Business Research Paper No. 2012-06

Posted: 14 Jan 2012 Last Revised: 26 Jul 2012

Johny K. Johansson, Claudiu Dimofte and Sanal Mazvancheryl

Georgetown University, San Diego State University and American University - Kogod School of Business

Abstract:

Feedback