Sanal Mazvancheryl

American University - Kogod School of Business

4400 Massachusetts Avenue NW

Washington, DC 20816-8044

United States

  • American University - Kogod School of Business

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The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

Georgetown McDonough School of Business Research Paper No. 2012-06
Posted: 14 Jan 2012 Last Revised: 26 Jul 2012
Johny K. Johansson, Claudiu Dimofte and Sanal Mazvancheryl
Georgetown University, San Diego State University and American University - Kogod School of Business

Abstract:

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brand equity, Interbrand, EquiTrend, stock market