Neil A. Morgan

Indiana University - Kelley School of Business - Department of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

2

DOWNLOADS

260

SSRN CITATIONS
Rank 48,090

SSRN RANKINGS

Top 48,090

in Total Papers Citations

2

CROSSREF CITATIONS

12

Scholarly Papers (2)

1.

Understanding Firms' Customer Satisfaction Information Usage

Neil A. Morgan, Eugene W. Anderson, & Vikas Mittal, (2005). "Understanding Firms' Customer Satisfaction Information Usage". Journal of Marketing, 69(3), July, 131-151.
Number of pages: 22 Posted: 26 Oct 2013
Neil A. Morgan, Eugene Anderson and Vikas Mittal
Indiana University - Kelley School of Business - Department of Marketing, University of Michigan at Ann Arbor and Rice University
Downloads 175 (212,823)
Citation 2

Abstract:

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customer satisfaction, information usage, CSIU

2.

Making Customer Satisfaction Measurement Work: Commitment, Capabilities, and Consequences

Number of pages: 31 Posted: 06 Apr 2014
Bruce Clark, Neil A. Morgan and Nigel Piercy
Northeastern University - Marketing Area, Indiana University - Kelley School of Business - Department of Marketing and University of Warwick
Downloads 85 (361,408)

Abstract:

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marketing, implementation, metrics, satisfaction, loyalty