Matthew Myers

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Proactive Customer Orientation and Its Role for Creating Customer Value in Global Markets

J. of the Acad. Mark. Sci. 39:216-233, June 2010
Number of pages: 18 Posted: 22 Jul 2012
Colorado State University, affiliation not provided to SSRN, affiliation not provided to SSRN and Colorado State University - College of Business, Department of Marketing
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Abstract:

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Proactive customer orientation, Market orientation, Customer value, Buyer-seller relationships