Joseph Pancras

University of Connecticut - Department of Marketing

Storrs, CT 06269

United States

SCHOLARLY PAPERS

6

DOWNLOADS

789

SSRN CITATIONS
Rank 33,031

SSRN RANKINGS

Top 33,031

in Total Papers Citations

7

CROSSREF CITATIONS

15

Scholarly Papers (6)

1.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Connecticut, University of Georgia, University of Delaware - Department of Business Administration, Wilfrid Laurier University - Lazaridis School of Business & Economics, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 350 (93,418)
Citation 3

Abstract:

Loading...

Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

2.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 228 (146,767)
Citation 2

Abstract:

Loading...

Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology

3.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 105 (279,365)
Citation 4

Abstract:

Loading...

Retail expansion, location endogeneity, cannibalization

4.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
University of Connecticut, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 85 (320,153)

Abstract:

Loading...

customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

5.

Investigating the Impact of Customer Stochasticity on Firm Price Discrimination Strategies Using a New Bayesian Mixture Scale Heterogeneity Model

Number of pages: 43 Posted: 04 Apr 2015 Last Revised: 07 Apr 2015
Joseph Pancras, Xia Wang and Dipak Dey
University of Connecticut - Department of Marketing, University of Cincinnati and University of Connecticut
Downloads 21 (560,596)

Abstract:

Loading...

Targeted Marketing, Customer Stochasticity, Scale Heterogeneity, Mixture Models, Price Discrimination, Bayesian estimation

6.

Leveraging Matching and Competition Information to Design Effective Paid Search Ads

Posted: 08 Aug 2014
Shuai Yang, Joseph Pancras and Yiping (Amy) Song
Donghua University, University of Connecticut - Department of Marketing and NEOMA Business School

Abstract:

Loading...

Paid Search Advertising; Click-through Rate; Exact Matching; Semantic Matching; Online Competition