Joseph Pancras

University of Connecticut - Department of Marketing

Storrs, CT 06269

United States

SCHOLARLY PAPERS

7

DOWNLOADS

1,181

SSRN CITATIONS
Rank 31,126

SSRN RANKINGS

Top 31,126

in Total Papers Citations

12

CROSSREF CITATIONS

15

Scholarly Papers (7)

1.

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice

Number of pages: 27 Posted: 27 Sep 2016 Last Revised: 29 Sep 2016
University of Connecticut School of Business, University of Pennsylvania - Marketing Department, University of Miami, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Peking University - Guanghua School of Management, University of Georgia, University of Delaware - Department of Business Administration, York University - Schulich School of Business, University of Connecticut - Department of Marketing, University of Washington - Department of Marketing and International Business, Cheung Kong Graduate School of Business (New York)Cheung Kong Graduate School of Business (New York) and University of Virginia - Darden School of Business
Downloads 377 (113,472)
Citation 3

Abstract:

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Decision Making, Choice Behavior, Digital Marketing, Mobile Marketing, Electronic Commerce

2.

'Buy Now, Pay Later' (BNPL): Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values

University of Connecticut School of Business Research Paper No. 22-13
Number of pages: 41 Posted: 06 Apr 2022 Last Revised: 18 Jul 2022
Unaffiliated Authors, University of Connecticut - Department of Marketing, Peking University - Guanghua School of Management, Alliant Inc. and University of Connecticut - School of Business
Downloads 313 (138,801)

Abstract:

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econometric models; marketing operations interface, hierarchical Bayes analysis, latent variable models, targeting; default, credit, returns

3.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 257 (169,861)
Citation 2

Abstract:

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Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology

4.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 117 (331,575)
Citation 7

Abstract:

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Retail expansion, location endogeneity, cannibalization

5.

Managing Customer Acquisition Risk Using Co-Operative Databases

Number of pages: 50 Posted: 12 Aug 2014
Hongju Liu, Joseph Pancras and Malcolm Houtz
Peking University - Guanghua School of Management, University of Connecticut - Department of Marketing and Alliant Inc.
Downloads 95 (380,985)

Abstract:

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customer acquisition, bad debt risk, co-operative database, direct mail, direct marketing, targeting

6.

Investigating the Impact of Customer Stochasticity on Firm Price Discrimination Strategies Using a New Bayesian Mixture Scale Heterogeneity Model

Number of pages: 43 Posted: 04 Apr 2015 Last Revised: 07 Apr 2015
Joseph Pancras, Xia Wang and Dipak Dey
University of Connecticut - Department of Marketing, University of Cincinnati and University of Connecticut
Downloads 22 (700,296)

Abstract:

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Targeted Marketing, Customer Stochasticity, Scale Heterogeneity, Mixture Models, Price Discrimination, Bayesian estimation

7.

Leveraging Matching and Competition Information to Design Effective Paid Search Ads

Posted: 08 Aug 2014
Shuai Yang, Joseph Pancras and Yiping (Amy) Song
Donghua University, University of Connecticut - Department of Marketing and NEOMA Business School

Abstract:

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Paid Search Advertising; Click-through Rate; Exact Matching; Semantic Matching; Online Competition