Derek Rucker

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

3

DOWNLOADS
Rank 24,271

SSRN RANKINGS

Top 24,271

in Total Papers Downloads

1,603

CITATIONS

0

Scholarly Papers (3)

1.

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 14 Posted: 09 Mar 2014
Yuwei Jiang, Lingjing Zhan and Derek Rucker
Hong Kong Polytechnic University, Hong Kong Polytechnic University and Northwestern University - Kellogg School of Management
Downloads 85 (197,941)

Abstract:

Loading...

Power, Brand Switching, Action, Control, Variety Seeking

2.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 17 Oct 2017
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 0 (12,471)

Abstract:

Loading...

Loss Aversion, Sociology of Science

3.

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-42
Number of pages: 49 Posted: 01 Jun 2016
Arizona State University (ASU) - Marketing Department, Northwestern University - Kellogg School of Management, Columbia Business School - Marketing and Columbia Business School - Management
Downloads 0 (118,884)

Abstract:

Loading...

Self-Concept, Social Comparison, Materialism, Conspicuous Consumption, Self-Regulation, Self-Discrepancy