Derek Rucker

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 13,850

SSRN RANKINGS

Top 13,850

in Total Papers Downloads

3,422

CITATIONS
Rank 39,946

SSRN RANKINGS

Top 39,946

in Total Papers Citations

12

Scholarly Papers (4)

1.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 2,727 (4,243)

Abstract:

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Loss Aversion, Sociology of Science

2.

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-42
Number of pages: 49 Posted: 01 Jun 2016
Arizona State University (ASU) - Marketing Department, Northwestern University - Kellogg School of Management, Columbia Business School - Marketing and Columbia Business School - Management
Downloads 288 (104,790)

Abstract:

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Self-Concept, Social Comparison, Materialism, Conspicuous Consumption, Self-Regulation, Self-Discrepancy

3.

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming
Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 279 (108,380)

Abstract:

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loss aversion, inertia, contrarian science

4.

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 14 Posted: 09 Mar 2014
Yuwei Jiang, Lingjing Zhan and Derek Rucker
Hong Kong Polytechnic University, Hong Kong Polytechnic University and Northwestern University - Kellogg School of Management
Downloads 128 (220,842)

Abstract:

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Power, Brand Switching, Action, Control, Variety Seeking