Derek Rucker

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 15,083

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Top 15,083

in Total Papers Downloads

2,913

CITATIONS

0

Scholarly Papers (4)

1.

The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Journal of Consumer Psychology, Forthcoming
Number of pages: 59 Posted: 09 Oct 2017 Last Revised: 26 Apr 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 2,301 (5,118)

Abstract:

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Loss Aversion, Sociology of Science

2.

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Journal of Consumer Psychology, Forthcoming, Columbia Business School Research Paper No. 16-42
Number of pages: 49 Posted: 01 Jun 2016
Arizona State University (ASU) - Marketing Department, Northwestern University - Kellogg School of Management, Columbia Business School - Marketing and Columbia Business School - Management
Downloads 269 (104,422)

Abstract:

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Self-Concept, Social Comparison, Materialism, Conspicuous Consumption, Self-Regulation, Self-Discrepancy

3.

Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman

Gal, David and Derek D. Rucker, "Loss Aversion, Intellectual Inertia, and a Call for a More Contrarian Science: A Reply to Simonson & Kivetz and Higgins & Liberman," Journal of Consumer Psychology, Forthcoming
Number of pages: 18 Posted: 02 Mar 2018 Last Revised: 05 Mar 2018
David Gal and Derek Rucker
University of Illinois at Chicago and Northwestern University - Kellogg School of Management
Downloads 217 (129,922)

Abstract:

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loss aversion, inertia, contrarian science

4.

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 14 Posted: 09 Mar 2014
Yuwei Jiang, Lingjing Zhan and Derek Rucker
Hong Kong Polytechnic University, Hong Kong Polytechnic University and Northwestern University - Kellogg School of Management
Downloads 126 (208,224)

Abstract:

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Power, Brand Switching, Action, Control, Variety Seeking