M. Kim Saxton

Indiana University - Kelley School of Business - Department of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

4

DOWNLOADS

176

CITATIONS

1

Scholarly Papers (4)

1.

When the Product is Complex, Does the Advertisement's Conclusion Matter?

Journal of Business Research,Vol. 48, No. 1, pp. 55-62, 2000
Number of pages: 8 Posted: 06 Apr 2010 Last Revised: 13 May 2014
Thomas Gruen, M. Kim Saxton and Michael Ahearne
University of Colorado at Colorado Springs, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 90 (282,229)

Abstract:

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Advertising, Conclusion, Open and Closed Ended

2.

Disaggregate Market Share Response Models

International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Number of pages: 14 Posted: 06 Apr 2010
McKinsey & Co. Inc., Pennsylvania State University, Indiana University - Kelley School of Business - Department of Marketing and University of Houston - C.T. Bauer College of Business
Downloads 86 (290,489)

Abstract:

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Market share models, Finite mixtures, Random effects, Prescription drugs, Maximum likelihood

3.

The Spatial Representation of Market Information

Marketing Science, Vol. 20, No. 4, pp. 426-441, 2001
Posted: 13 Jun 2016
Pennsylvania State University, McKinsey & Co. Inc., University of Maryland - Robert H. Smith School of Business, Marketing Department and Indiana University - Kelley School of Business - Department of Marketing

Abstract:

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Spatial Models, Market Segmentation, Latent Structure Analysis, Maximum Likelihood Estimation, Ethical Drugs

4.

A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis

Psychometrika, Volume 69, Issue 4, pp 547-572, 2004
Posted: 11 Jun 2016
Pennsylvania State University, Pennsylvania State University, Pennsylvania State University, University Park and Indiana University - Kelley School of Business - Department of Marketing

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Cluster analysis, hierarchical Bayesian analysis, finite mixture models, consumer psychology