Denise Schoenbachler

Northern Illinois University - College of Business

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Destination Advertising: Assessing Effectiveness with the Split-Run Technique

Journal of Travel and Tourism Marketing, Vol. 4, No. 1, pp. 1-21, 1995
Posted: 28 Feb 2012
Northern Illinois University - College of Business, Temple University, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Loading...