655 Knight Way
Stanford, CA 94305-5015
United States
Stanford University - Stanford Graduate School of Business
jilting effect, incumbent option, aspirant, dashed hopes, status quo, stock outs
Liking, wanting, recency effects, repeat consumption delay
Hypothetical questions; Accessibility; Question-behavior effect
Consumption Experiences, Incidental Affect Infusion, Functional Magnetic Resonance Imaging, Skin Conductance, Automated Facial Affect Analysis, Open Science