Baba Shiv

Stanford University - Stanford Graduate School of Business

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

5

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64

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Scholarly Papers (5)

1.

Does Liking or Wanting Determine Repeat Consumption Delay?

Appetite 72 (2014) 59-65, Stanford University Graduate School of Business Research Paper No. 14-43, Boston U. School of Management Research Paper No. 2516528
Number of pages: 7 Posted: 31 Oct 2014
Independent, Boston University, Questrom School of Business and Stanford University - Stanford Graduate School of Business
Downloads 35 (437,073)

Abstract:

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Liking, wanting, recency effects, repeat consumption delay

2.

The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference

Journal of Marketing Research, Forthcoming, Stanford University Graduate School of Business Research Paper No. 17-28
Number of pages: 58 Posted: 30 Mar 2017
Aaron Garvey, Meg Meloy and Baba Shiv
University of Kentucky, Pennsylvania State University - Smeal College of Business and Stanford University - Stanford Graduate School of Business
Downloads 29 (463,781)

Abstract:

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jilting effect, incumbent option, aspirant, dashed hopes, status quo, stock outs

3.

Wolves in Sheep's Clothing: How and When Hypothetical Questions Influence Behavior

Organizational Behavior and Human Decision Processes, Volume 117, Issue 1, January 2012, Pages 168–178, University of Alberta School of Business Research Paper No. 2013-797
Posted: 29 Mar 2019
University of Alberta - Department of Marketing, Business Economics & Law, University of Southern California - Department of Psychology, Duke University - Fuqua School of Business and Stanford University - Stanford Graduate School of Business

Abstract:

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Hypothetical questions; Accessibility; Question-behavior effect

4.

Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD

Abstract:

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Consumption Experiences, Incidental Affect Infusion, Functional Magnetic Resonance Imaging, Skin Conductance, Automated Facial Affect Analysis, Open Science

5.

Are White Lies as Innocuous as We Think?

Journal of Consumer Research, Vol. 38, No. 6, 2012, University of Alberta School of Business Research Paper No. 2013-302
Posted: 23 May 2013 Last Revised: 25 May 2013
Jennifer Argo and Baba Shiv
University of Alberta - Department of Marketing, Business Economics & Law and Stanford University - Stanford Graduate School of Business

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