Marc Ventresca

Government of the United States of America - Naval Postgraduate School

1 University Circle

Monterey, CA 93943-5001

United States

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 13,877

SSRN RANKINGS

Top 13,877

in Total Papers Downloads

6,448

SSRN CITATIONS

0

CROSSREF CITATIONS

5

Scholarly Papers (2)

1.

How Can ‘Frugal Innovation’ Be Conceptualized?

Number of pages: 26 Posted: 19 Jan 2013
Yasser Ahmad Bhatti and Marc Ventresca
Imperial College London and Government of the United States of America - Naval Postgraduate School
Downloads 3,443 (6,205)
Citation 40

Abstract:

Loading...

innovation, resource scarcity, institutional voids, constraints, affordability, frugal, cost, emerging markets

2.

The Emerging Market for Frugal Innovation: Fad, Fashion, or Fit?

Number of pages: 40 Posted: 17 Feb 2012
Yasser Ahmad Bhatti and Marc Ventresca
Imperial College London and Government of the United States of America - Naval Postgraduate School
Downloads 3,005 (7,679)
Citation 26

Abstract:

Loading...

Frugal innovation, social movement, emerging market, constraints, fad, fashion