Marc Ventresca

Government of the United States of America - Naval Postgraduate School

1 University Circle

Monterey, CA 93943-5001

United States

SCHOLARLY PAPERS

2

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6

Scholarly Papers (2)

1.

How Can ‘Frugal Innovation’ Be Conceptualized?

Number of pages: 26 Posted: 19 Jan 2013
Yasser Ahmad Bhatti and Marc Ventresca
Imperial College London and Government of the United States of America - Naval Postgraduate School
Downloads 2,753 (5,661)
Citation 19

Abstract:

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innovation, resource scarcity, institutional voids, constraints, affordability, frugal, cost, emerging markets

2.

The Emerging Market for Frugal Innovation: Fad, Fashion, or Fit?

Number of pages: 40 Posted: 17 Feb 2012
Yasser Ahmad Bhatti and Marc Ventresca
Imperial College London and Government of the United States of America - Naval Postgraduate School
Downloads 2,730 (5,745)
Citation 17

Abstract:

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Frugal innovation, social movement, emerging market, constraints, fad, fashion