Vivian Jen Yu

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

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Ben & Jerry's and Unilever: The Bohemian and the Behemoth

Darden Case No. UVA-BP-0471
Number of pages: 11 Posted: 09 Jun 2009
L. J. Bourgeois, Elio Mariani and Vivian Jen Yu
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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mergers and acquisitions, corporate strategy, ethics, strategic change, post merger integration