Kapil Khanal

Tribhuvan University - Faculty of Management

Kirtipur

Kathmandu, Bagmati 44600

Nepal

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Scholarly Papers (1)

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Customer-Based Brand Equity of Star Hotels in Nepal

International Journal of Research, Volume 05, Issue 15, May 2018
Number of pages: 15 Posted: 19 Jul 2018
Center for Creating Coherent Change and Knowledge, Tribhuvan University - Faculty of Management and Shinawatra University
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Abstract:

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Brand Equity, Customer-Based Brand Equity, Hotels, Hotel Brand Equity