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Ralph Biggadike

affiliation not provided to SSRN

SCHOLARLY PAPERS

3

DOWNLOADS

187

TOTAL CITATIONS

0

Scholarly Papers (3)

1.

Scott Air Corporation (a)

Darden Case No. UVA-M-0132
Number of pages: 17 Posted: 16 Jun 2009
Derek Newton and Ralph Biggadike
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 121 (592,433)

Abstract:

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distribution channels, marketing mix, marketing planning, marketing strategy, product positioning, promotion

2.

Giant Food, Inc.

Darden Case No. UVA-M-0174
Number of pages: 30 Posted: 16 Jun 2009
Ralph Biggadike, Andrea Levin and Eleanor May
affiliation not provided to SSRN, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 66 (907,769)

Abstract:

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automation, business and society, change implementation, consumer marketing, retail management

3.

The Risky Business of Diversification

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 17 Nov 2009
Ralph Biggadike
affiliation not provided to SSRN

Abstract:

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Return on investment, Market share, Startups, Firm performance, Corporate ventures, Financial growth, Risk orientation, Firm diversification, Profit growth