Neil Borden

University of Virginia - Darden School of Business

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
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Abstract:

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marketing strategy basic

2.

Cooper Pharmaceuticals, Inc. (B)

Darden Case No. UVA-M-0420
Number of pages: 16 Posted: 16 Jun 2009
Neil Borden and Armen Malikian
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 78 (308,117)

Abstract:

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cultural conflict, sales-force management, strategy implementation

3.

Cooper Pharmaceuticals, Inc. (C)

Darden Case No. UVA-M-0426
Number of pages: 2 Posted: 16 Jun 2009
Neil Borden and Armen Malikian
University of Virginia - Darden School of Business and affiliation not provided to SSRN
Downloads 16 (542,564)

Abstract:

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sales-force management, strategy implementation