Satoshi Akutsu

Hitotsubashi University

2-1 Naka Kunitachi-shi

Tokyo 186-8601

Japan

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Why Do People Give? The Role of Identity in Giving

Stanford University Graduate School of Business Research Paper No. 2027
Number of pages: 14 Posted: 12 Jun 2009 Last Revised: 17 Jun 2009
Jennifer Aaker and Satoshi Akutsu
Stanford University - Graduate School of Business and Hitotsubashi University
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Abstract:

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brand management, customer relations/retention, marketing strategy