David Kempe

University of Southern California - Department of Computer Science

Los Angeles, CA 90089-0781

United States

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Scholarly Papers (2)

Correcting Audience Externalities in Television Advertising

Marketing Science
Number of pages: 52 Posted: 07 Jul 2009 Last Revised: 04 Sep 2014
Kenneth C. Wilbur, Linli Xu and David Kempe
University of California, San Diego (UCSD) - Rady School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Department of Computer Science
Downloads 780 (33,362)
Citation 5

Abstract:

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Television, Advertising, Marketing, Algorithms, Auctions

Correcting Audience Externalities in Television Advertising

Marketing Science, Vol. 32, No. 6, 2013; pp. 892–912; DOI: 10.1287/mksc.2013.0807
Posted: 05 Dec 2013
Kenneth C. Wilbur, Linli Xu and David Kempe
University of California, San Diego (UCSD) - Rady School of Management, University of Minnesota - Twin Cities - Carlson School of Management and University of Southern California - Department of Computer Science

Abstract:

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advertising, advertising avoidance, media, television, pricing, externalities

2.

Information Asymmetries in Common-Value Auctions with Discrete Signals

Number of pages: 47 Posted: 23 Apr 2013 Last Revised: 26 Jan 2014
Vasilis Syrgkanis, David Kempe and Eva Tardos
Microsoft Corporation - Microsoft Research New England, University of Southern California - Department of Computer Science and Cornell University - Department of Computer Science
Downloads 370 (87,093)
Citation 3

Abstract:

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common value, asymmetric information, revenue ranking, failure of linkage principle