Andrew McAuley

University of Stirling - Department of Marketing

Stirling, Scotland FK9 4LA

United Kingdom

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Scholarly Papers (1)

1.

Consumer Dissatisfaction: A Cross-Cultural Comparison

Journal of International Business and Economics, Vol. 2, No. 1, pp. 99-110, 2004
Number of pages: 12 Posted: 04 Jul 2009
Cleveland State University, University of Massachusetts at Dartmouth - Charlton College of Business and University of Stirling - Department of Marketing
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Abstract:

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consumer discontent, international marketing, factor analysis