Neeraj Agarwal

Indian Institute of Technology (IIT), Kanpur

Bangalore, Karnataka 560100

India

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Scholarly Papers (1)

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B2B Advertising in an Emerging Economy: Rational vs. Emotional Appeals, and Gender Stereotypes

Proceedings of 19th International Business Research Conference 2012
Number of pages: 13 Posted: 18 Nov 2012
Arun Sinha, Neeraj Agarwal and Johnson .
Indian Institute of Technology (IIT), Kanpur, Indian Institute of Technology (IIT), Kanpur and Indian Institute of Technology (IIT), Kanpur
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Abstract:

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Marketing, Advertising, B2B