Mitja Ruzzier

University of Primorska

Cankarjeva 5

Koper, SI-6000

Slovenia

SCHOLARLY PAPERS

3

DOWNLOADS

405

CITATIONS
Rank 39,954

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Top 39,954

in Total Papers Citations

12

Scholarly Papers (3)

1.

The Customer’s Perspective on the Tourism Destination Brand: A Structural Equation Modeling Study

Transformations in Business and Economics, 2008, Vol. 7, No. 1, pp. 169-184
Number of pages: 16 Posted: 15 Mar 2013
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 259 (117,026)

Abstract:

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customer-based brand equity, tourism destination, brand, structural equation modeling

2.

Resource-Based Approach to Internationalization of SMEs: Differences in Resource Bundles between Internationalized and Non-Internationalized Companies

Zagreb International Review for Economics and Business (ZIREB), 2006, Vol. 9, No. 2, pp. 95-116
Number of pages: 22 Posted: 15 Mar 2013
University of Primorska, University of Primorska and University of Ljubljana - Faculty of Economics
Downloads 107 (251,437)

Abstract:

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internationalization, SMEs, resources, international entrepreneurship

3.

The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination

Managing Global Transitions, 2006, Vol. 4, No. 2, pp. 145-165
Number of pages: 21 Posted: 15 Mar 2013
Maja Konecnik Ruzzier and Mitja Ruzzier
University of Ljubljana - Faculty of Economics and University of Primorska
Downloads 39 (425,772)

Abstract:

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customer’s evaluation, tourism destination, brand, previous visitation, Slovenia