Qiaowei Shen

University of Pennsylvania - Marketing Department

Assistant Professor

700 Jon M. Huntsman Hall

3730 Walnut Street

Philadelphia, PA 19104-6340

United States

SCHOLARLY PAPERS

3

DOWNLOADS

363

CITATIONS

0

Scholarly Papers (3)

1.

Entry- and Sunk-Cost Spillovers from the Rival: Evidence from Entry and Expansion of KFC and Mcdonald's in Chinese Cities

Number of pages: 58 Posted: 19 Mar 2014
Aamir Rafique Hashmi, Ping Xiao and Qiaowei Shen
University of Calgary - Department of Economics, University of Technology Sydney (UTS) - Faculty of Business and University of Pennsylvania - Marketing Department
Downloads 41 (277,718)

Abstract:

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Dynamic Games, Dynamic Entry, Spillovers, Fastfood Industry, China

2.

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

Management Science, Forthcoming.
Number of pages: 42 Posted: 09 Apr 2016 Last Revised: 24 Sep 2016
Hui Li, Qiaowei Shen and Yakov Bart
Carnegie Mellon University, University of Pennsylvania - Marketing Department and Northeastern University - D'Amore-McKim School of Business
Downloads 0 (88,633)

Abstract:

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Groupon, daily deals industry, O2O, two-sided platform

3.

McDonald's and KFC in China: Competitors or Companions?

Marketing Science, Vol. 33, No. 2, 2014; pp. 287-307; DOI: 10.1287/mksc.2013.0824
Posted: 10 Jul 2015
Qiaowei Shen and Ping Xiao
University of Pennsylvania - Marketing Department and University of Technology Sydney (UTS) - Faculty of Business

Abstract:

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entry, market learning, demand expansion, emerging market, fast-food chains