Maarten J. Gijsenberg

University of Groningen - Department of Marketing & Marketing Research

Assistant Professor of Marketing

PO Box 800

Groningen, 9700 AV

Netherlands

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 36,963

SSRN RANKINGS

Top 36,963

in Total Papers Downloads

1,238

SSRN CITATIONS

3

CROSSREF CITATIONS

4

Scholarly Papers (4)

Advertising and Price Effectiveness over the Business Cycle

Number of pages: 37 Posted: 20 Jan 2010
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 259 (121,962)
Citation 4

Abstract:

Loading...

Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

Advertising and Price Effectiveness Over the Business Cycle

Number of pages: 37 Posted: 31 Aug 2009
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 184 (170,151)
Citation 3

Abstract:

Loading...

Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

2.

Understanding the Role of Adstock in Advertising Decisions

Number of pages: 50 Posted: 30 May 2012
Maarten J. Gijsenberg, Harald J. van Heerde, M. G. Dekimpe and Vincent R. Nijs
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and Northwestern University - Department of Marketing
Downloads 405 (74,677)
Citation 2

Abstract:

Loading...

econometrics, Bayesian estimation, time series, advertising

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 122 (239,842)

Abstract:

Loading...

Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 94 (288,547)

Abstract:

Loading...

Advertising, timing, competition, Tobit-II, Bayesian inference

4.

Going for Gold: Investigating the (Non)Sense of Increased Advertising Around Major Sports Events

International Journal of Research in Marketing Forthcoming
Number of pages: 45 Posted: 18 Oct 2012 Last Revised: 23 Sep 2013
Maarten J. Gijsenberg
University of Groningen - Department of Marketing & Marketing Research
Downloads 174 (178,881)
Citation 1

Abstract:

Loading...

Advertising, Marketing-Mix Effectiveness, Time Series, Empirical Generalizations