Harald J. van Heerde

University of Waikato. Management School

Hamilton

New Zealand

SCHOLARLY PAPERS

4

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Top 37,156

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1,313

SSRN CITATIONS
Rank 40,109

SSRN RANKINGS

Top 40,109

in Total Papers Citations

2

CROSSREF CITATIONS

14

Scholarly Papers (4)

Advertising and Price Effectiveness over the Business Cycle

Number of pages: 37 Posted: 20 Jan 2010
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 261 (126,915)
Citation 4

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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

Advertising and Price Effectiveness Over the Business Cycle

Number of pages: 37 Posted: 31 Aug 2009
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 185 (177,109)
Citation 3

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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference

2.

Understanding the Role of Adstock in Advertising Decisions

Number of pages: 50 Posted: 30 May 2012
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics and Northwestern University - Department of Marketing
Downloads 421 (74,930)
Citation 2

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econometrics, Bayesian estimation, time series, advertising

3.

The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Marketing Science, Vol. 30, No. 6, pp. 1115-1122, November-December 2011
Number of pages: 42 Posted: 07 Jul 2010 Last Revised: 16 Apr 2013
Peter Ebbes, Dominik Papies and Harald J. van Heerde
HEC Paris - Marketing, University of Tuebingen - Faculty of Economics and Social Sciences and University of Waikato. Management School
Downloads 227 (146,511)

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Instrumental Variables, Holdout Sample Validation, Endogeneity

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Jan 2010
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 124 (247,397)

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Advertising, timing, competition, Tobit-II, Bayesian inference

Understanding the Timing and Magnitude of Advertising Spending Patterns

Number of pages: 66 Posted: 20 Sep 2009
University of Groningen - Department of Marketing & Marketing Research, University of Waikato. Management School, Catholic University of Leuven (KUL) - Department of Applied Economics, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Northwestern University - Department of Marketing
Downloads 95 (299,048)

Abstract:

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Advertising, timing, competition, Tobit-II, Bayesian inference