Kim Ly

University of Toronto

Toronto, Ontario M5S 3G8

Canada

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A Practitioner's Guide to Nudging

Rotman School of Management Working Paper No. 2609347
Number of pages: 28 Posted: 23 May 2015
University of Toronto, Boston University - Questrom School of Business, University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
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Citation 13

Abstract:

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Nudge, Choice Architecture, Behavioral Insights, Behavioral Economics, Behavioral Science