Martha Tipton

Independent

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Scholarly Papers (1)

1.

Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value

Journal of Marketing, 2009
Number of pages: 49 Posted: 11 Sep 2009
Independent, University of Georgia--Terry School of Business and University of Pennsylvania - Legal Studies Department
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Abstract:

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Regulation, deceptive marketing, market value, FDA, DTC, event study