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Martha Tipton
Independent
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value
Journal of Marketing, 2009
Number of pages: 49
Posted: 11 Sep 2009
Martha Tipton,
Sundar G. Bharadwaj
and
Diana Robertson
Independent, University of Georgia--Terry School of Business and University of Pennsylvania - Legal Studies Department
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Abstract:
Regulation, deceptive marketing, market value, FDA, DTC, event study
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