Hilke Plassmann

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

3

DOWNLOADS

596

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
Nina Mazar, Hilke Plassmann, Nicole Robitaille and Axel Lindner
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 577 (58,939)
Citation 6

Abstract:

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Affective Pain-processing Pathways, Purchasing, Microeconomic Theory, Mental Accounting, Consumer Neuroscience, Pricing

2.

Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery

INSEAD Working Paper No. 2021/01/MKT, Forthcoming, Journal of Consumer Psychology
Number of pages: 41 Posted: 20 Jan 2021 Last Revised: 01 Mar 2021
University of British Columbia (UBC) - Division of Marketing, INSEAD, Sorbonne University, Sorbonne University, Pitié-Salpêtrière Hospital, Ecole Pratique des Hautes Etudes (EPHE) and INSEAD
Downloads 19 (642,461)

Abstract:

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3.

Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Aiqing Ling, Nathalie George, Baba Shiv and Hilke Plassmann
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD

Abstract:

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Consumption Experiences, Incidental Affect Infusion, Functional Magnetic Resonance Imaging, Skin Conductance, Automated Facial Affect Analysis, Open Science