Hilke Plassmann

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

5

DOWNLOADS

1,599

TOTAL CITATIONS

6

Scholarly Papers (5)

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1.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
Nina Mazar, Hilke Plassmann, Nicole Robitaille and Axel Lindner
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 1,299 (33,101)
Citation 6

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Affective Pain-processing Pathways, Purchasing, Microeconomic Theory, Mental Accounting, Consumer Neuroscience, Pricing

2.

Understanding the Intersections of Stress and the Marketplace to Improve Consumer Well-Being

INSEAD Working Paper No. 2024/30/MKT
Number of pages: 72 Posted: 03 May 2024 Last Revised: 29 Aug 2024
Felix Jan Nitsch and Hilke Plassmann
INSEAD and INSEAD
Downloads 142 (425,873)

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Stress, Mental Wellbeing, Customer Journey, Body, Brain, Physiology

3.

Why People Post

INSEAD Working Paper No. 2024/38/MKT
Number of pages: 65 Posted: 24 Jun 2024
Felix Jan Nitsch, Klaus Wertenbroch and Hilke Plassmann
INSEAD, INSEAD - Marketing and INSEAD
Downloads 91 (590,430)

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Social Media, Digital Social Status, Content Sharing

4.

Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery

INSEAD Working Paper No. 2021/01/MKT, Forthcoming, Journal of Consumer Psychology
Number of pages: 41 Posted: 20 Jan 2021 Last Revised: 01 Mar 2021
Yann Cornil, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernert, Karine Clément, Michele Chabert and Pierre Chandon
University of British Columbia (UBC) - Division of Marketing, INSEAD, Sorbonne University, Sorbonne University, Pitié-Salpêtrière Hospital, Ecole Pratique des Hautes Etudes (EPHE) and INSEAD
Downloads 67 (701,440)

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5.

Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Aiqing Ling, Nathalie George, Baba Shiv and Hilke Plassmann
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD

Abstract:

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Consumption Experiences, Incidental Affect Infusion, Functional Magnetic Resonance Imaging, Skin Conductance, Automated Facial Affect Analysis, Open Science