Hilke Plassmann

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

2

DOWNLOADS

323

CITATIONS

0

Scholarly Papers (2)

1.

Pain of Paying? — A Metaphor Gone Literal: Evidence from Neural and Behavioral Science

Rotman School of Management Working Paper No. 2901808, INSEAD Working Paper No. 2017/06/MKT
Number of pages: 51 Posted: 20 Jan 2017 Last Revised: 16 Apr 2017
Nina Mazar, Hilke Plassmann, Nicole Robitaille and Axel Lindner
Boston University - Questrom School of Business, INSEAD, Queen's University and Halle Institute for Economic Research
Downloads 323 (92,080)

Abstract:

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Affective Pain-processing Pathways, Purchasing, Microeconomic Theory, Mental Accounting, Consumer Neuroscience, Pricing

2.

Promoting Consumption Experiences by Positive Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

INSEAD Working Paper No. 2018/19/MKT, Stanford University Graduate School of Business Research Paper No. 18-26
Posted: 25 May 2018
Aiqing Ling, Nathalie George, Baba Shiv and Hilke Plassmann
INSEAD, GSRL (CNRS-EPHE Sorbonne), Stanford University - Stanford Graduate School of Business and INSEAD

Abstract:

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Consumption Experiences, Incidental Affect Infusion, Functional Magnetic Resonance Imaging, Skin Conductance, Automated Facial Affect Analysis, Open Science