George Lekakos

Athens University of Economics and Business - Department of Management Science and Technology

Athens GR-11362

Greece

SCHOLARLY PAPERS

3

DOWNLOADS

674

CITATIONS

1

Scholarly Papers (3)

1.

Consumer Responses to SMS Advertising: Antecedents and Consequences

International Journal of Electronic Commerce, vol. 18, no. 4, pp. 105-136.
Number of pages: 53 Posted: 15 Dec 2009 Last Revised: 13 Dec 2013
Athens University of Economics and Business - Department of Marketing and Communication, Athens University of Economics and Business, ALBA Graduate Business School,The American College of Greece, De Montfort University and Athens University of Economics and Business - Department of Management Science and Technology
Downloads 558 (47,968)

Abstract:

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mobile advertising, SMS, advertising effectiveness, attitude, purchase intention

2.

Green is Good but is Usability is Better? Consumer Reactions to Environmental Initiatives in e-Banking Services

Ethics and Information Technology, vol. 16, no. 2, pp. 103-117, 2014
Number of pages: 43 Posted: 19 Jul 2011 Last Revised: 17 Jul 2014
Athens University of Economics and Business - Department of Management Science and Technology, ALBA Graduate Business School,The American College of Greece and American College of Greece
Downloads 115 (239,237)

Abstract:

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ethical consumerism, corporate social responsibility, green websites, attitudes

3.

Big Data Analytics Capabilities and Innovation: The Mediating Role of Dynamic Capabilities and Moderating Effect of the Environment

British Journal of Management, Vol. 30, Issue 2, pp. 272-298, 2019
Number of pages: 27 Posted: 11 May 2019
Norwegian University of Science and Technology (NTNU), Athens University of Economics and Business, Athens University of Economics and Business - Department of Management Science and Technology and Norwegian University of Science and Technology (NTNU)
Downloads 1 (649,206)
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