Claire Gauzente

University of Nantes

1, quai de Tourville BP

Nantes Cedex 1

Nantes, 44313

France

SCHOLARLY PAPERS

4

DOWNLOADS

89

CITATIONS

0

Scholarly Papers (4)

1.

Information Search and Paid Results: Proposition and Test of a Hierarchy-of-Effect Model

The International Journal on Networked Business, Forthcoming
Number of pages: 11 Posted: 22 Jul 2009
Claire Gauzente
University of Nantes
Downloads 64 (284,227)

Abstract:

information search, paid results, sponsored links, hierarchy of effects model

2.

SMS-Marketing: A Study of Consumer Saturation Using an Extended TAM Approach

International Journal of Electronic Business, Vol.6, No. 3, pp. 282-297, 2008
Number of pages: 1 Posted: 22 Jul 2009
Claire Gauzente
University of Nantes
Downloads 5 (443,690)

Abstract:

SMS, mobile marketing, consumer perception, saturation, TAM – technology acceptance model

3.

Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View

HANDBOOK OF BUSINESS PRACTICES AND GROWTH IN EMERGING MARKETS, 2009
Posted: 22 Nov 2009
Claire Gauzente and Régis Dumoulin
University of Nantes and GRANEM, University of Angers

Abstract:

Emerging Markets, Growth, Business Practices, International Business, International Marketing, Developing Country, Transitional Economies

4.

How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions

University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Posted: 18 Nov 2009
affiliation not provided to SSRN, University of Nantes, affiliation not provided to SSRN and affiliation not provided to SSRN

Abstract:

Salon de la Franchise, Franchise management, Expectations, Franchises, Long range planning, Management decisions, Motivation, Opportunity recognition, Perceptions