Dulce Paredes

Avon Products, Inc.

Director, Consumer Sciences

Avon Place

Suffern, NY 10901

United States

SCHOLARLY PAPERS

1

DOWNLOADS

165

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Beyond Hedonics: Looking at Purchase Intent and Emotions as Criterion Variables

Number of pages: 13 Posted: 28 Jul 2009 Last Revised: 29 Jul 2009
The Understanding and Insight Group, Inc., Moskowitz Jacobs Inc. and Avon Products, Inc.
Downloads 165 (347,791)

Abstract:

Loading...

conjoint analysis, rule driven experimentation, purchase intent