Sudhir Voleti

Indian School of Business (ISB), Hyderabad

Hyderabad, Gachibowli 500 019

India

SCHOLARLY PAPERS

9

DOWNLOADS

815

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (9)

1.

Estimating Brand Equity from Aggregate Data

Number of pages: 155 Posted: 22 Feb 2010
Sudhir Voleti
Indian School of Business (ISB), Hyderabad
Downloads 340 (108,105)

Abstract:

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Doctoral dissertation

2.

Estimation of Residual Equity in Hierarchical Branding Structures: A Nonparametric Approach on Aggregate Beer Category Data

Indian School of Business WP ISB-WP/101/2010
Number of pages: 51 Posted: 01 Jul 2010
Sudhir Voleti, Paul E Nelson and Pulak Ghosh
Indian School of Business (ISB), Hyderabad, University of Rochester and Indian Institute of Management (IIMB), Bangalore
Downloads 157 (227,964)

Abstract:

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Brand Equity, Brand Valuation, Dirichlet process priors, Nonparametric Bayesian Statistics

3.

Impact of Reference Prices on Product Positioning and Profits

Production and Operations Management (Forthcoming)
Number of pages: 27 Posted: 07 Oct 2016 Last Revised: 04 Jan 2020
Amit Mehra, S. Sajeesh and Sudhir Voleti
University of Texas at Dallas, University of Nebraska - Lincoln and Indian School of Business (ISB), Hyderabad
Downloads 107 (304,801)

Abstract:

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Transaction Utility, Reference Prices, Hotelling models, Product Positioning

4.

Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach

Indian School of Business
Number of pages: 31 Posted: 22 Jun 2016
Indian School of Business (ISB), Hyderabad, Indian Institute of Management Udaipur and Indian School of Business (ISB), Hyderabad
Downloads 57 (438,027)

Abstract:

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Latent space model, Spatial Durbin model, Textspatial analysis, Firm Performance, Strategic Interaction, Fortune 1000

5.

An Empirical Investigation of Spatial Externalities in Product Arrangements on Retail Shelves

Indian School of Business
Number of pages: 31 Posted: 11 Feb 2014
Sudhir Voleti
Indian School of Business (ISB), Hyderabad
Downloads 54 (449,001)

Abstract:

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Spatial Externalities, SAR model, Planograms, Position Effects

6.

Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects

Indian School of Business Research Paper Series
Number of pages: 51 Posted: 10 Feb 2015
Sudhir Voleti and Raj Sethuraman
Indian School of Business (ISB), Hyderabad and Southern Methodist University (SMU) - Marketing Department
Downloads 51 (460,327)

Abstract:

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Private labels, Store brands, Brand competition, Market response

7.

Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey

Indian School of Business Research Paper Series
Number of pages: 37 Posted: 10 Feb 2015
Sudhir Voleti and Sundar G. Bharadwaj
Indian School of Business (ISB), Hyderabad and University of Georgia--Terry School of Business
Downloads 49 (468,337)

Abstract:

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Latent Variable Segmentation, Bayesian Mixture Model, Dirichlet Process prior, Crosssectional data, survey, e-banking

8.

An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data

Indian School of Business
Posted: 19 Jan 2014 Last Revised: 28 Apr 2020
Sudhir Voleti, Praveen K. Kopalle and Pulak Ghosh
Indian School of Business (ISB), Hyderabad, Dartmouth College - Tuck School of Business and Indian Institute of Management (IIMB), Bangalore

Abstract:

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Competition Modeling, Bayesian Semiparametrics, Nested Dirichlet Process

9.

A Bayesian Nonparametric Approach to Residual Brand Equity Estimation

Indian School of Business
Posted: 30 Jun 2010
Sudhir Voleti
Indian School of Business (ISB), Hyderabad

Abstract:

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