Sudhir Voleti

Indian School of Business (ISB), Hyderabad

Hyderabad, Gachibowli 500 019

India

SCHOLARLY PAPERS

9

DOWNLOADS
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in Total Papers Downloads

659

CITATIONS

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Scholarly Papers (9)

1.

Estimating Brand Equity from Aggregate Data

Number of pages: 155 Posted: 22 Feb 2010
Sudhir Voleti
Indian School of Business (ISB), Hyderabad
Downloads 297 (78,421)

Abstract:

Doctoral dissertation

2.

Estimation of Residual Equity in Hierarchical Branding Structures: A Nonparametric Approach on Aggregate Beer Category Data

Indian School of Business WP ISB-WP/101/2010
Number of pages: 51 Posted: 01 Jul 2010
Sudhir Voleti, Paul E Nelson and Pulak Ghosh
Indian School of Business (ISB), Hyderabad, University of Rochester and Indian Institute of Management (IIMB), Bangalore
Downloads 131 (171,477)

Abstract:

Brand Equity, Brand Valuation, Dirichlet process priors, Nonparametric Bayesian Statistics

3.

An Empirical Investigation of Spatial Externalities in Product Arrangements on Retail Shelves

Number of pages: 31 Posted: 11 Feb 2014
Sudhir Voleti
Indian School of Business (ISB), Hyderabad
Downloads 28 (349,620)

Abstract:

Spatial Externalities, SAR model, Planograms, Position Effects

4.

Bayesian Estimation and Clustering of Latent Attitudinal Parameters Using Cross-Sectional Survey Data: Application to an Online Banking Survey

Indian School of Business Research Paper Series
Number of pages: 37 Posted: 10 Feb 2015
Sudhir Voleti and Sundar G. Bharadwaj
Indian School of Business (ISB), Hyderabad and University of Georgia--Terry School of Business
Downloads 20 (362,806)

Abstract:

Latent Variable Segmentation, Bayesian Mixture Model, Dirichlet Process prior, Crosssectional data, survey, e-banking

5.

Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects

Indian School of Business Research Paper Series
Number of pages: 51 Posted: 10 Feb 2015
Sudhir Voleti and Raj Sethuraman
Indian School of Business (ISB), Hyderabad and Southern Methodist University (SMU) - Edwin L. Cox School of Business
Downloads 16 (366,346)

Abstract:

Private labels, Store brands, Brand competition, Market response

6.

Impact of Reference Prices on Positioning and Advertising in Non-Durable Goods Markets

Number of pages: 26 Posted: 07 Oct 2016 Last Revised: 15 Jan 2017
Amit Mehra, S. Sajeesh and Sudhir Voleti
University of Texas at Dallas, University of Nebraska - Lincoln and Indian School of Business (ISB), Hyderabad
Downloads 0 (319,756)

Abstract:

Transaction Utility, Reference Prices, Hotelling models, Product Positioning

7.

Inter-Firm Similarity and Influence in the Latent Space of Business Strategy: A Textspatial Modeling Approach

Number of pages: 31 Posted: 22 Jun 2016
Indian School of Business (ISB), Hyderabad, ISB and Indian School of Business (ISB), Hyderabad
Downloads 0 (444,328)

Abstract:

Latent space model, Spatial Durbin model, Textspatial analysis, Firm Performance, Strategic Interaction, Fortune 1000

8.

An Inter-Product Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store Level Data

Posted: 19 Jan 2014 Last Revised: 08 Feb 2015
Sudhir Voleti, Praveen K. Kopalle and Pulak Ghosh
Indian School of Business (ISB), Hyderabad, Tuck School of Business at Dartmouth and Indian Institute of Management (IIMB), Bangalore

Abstract:

Competition Modeling, Bayesian Semiparametrics, Nested Dirichlet Process

9.

A Bayesian Nonparametric Approach to Residual Brand Equity Estimation

Posted: 30 Jun 2010
Sudhir Voleti
Indian School of Business (ISB), Hyderabad

Abstract: