Sanghak Lee

Arizona State University

Assistant Professor

Tempe, AZ 85287-4106

United States

University of Iowa - Department of Marketing

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 45,903

SSRN RANKINGS

Top 45,903

in Total Papers Downloads

1,250

SSRN CITATIONS

7

CROSSREF CITATIONS

4

Scholarly Papers (7)

1.

A Direct Utility Model for Market Basket Data

Fisher College of Business Working Paper No. 1443390
Number of pages: 37 Posted: 10 Aug 2009
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 263 (146,549)
Citation 3

Abstract:

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Complementarity, Substitutes, Discrete Demand, Bayesian Estimation

2.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Brigham Young University - Marriott School of Business, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 262 (147,680)
Citation 5

Abstract:

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Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

3.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 201 (189,646)
Citation 1

Abstract:

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Choice model, utility theory, Bayesian estimation

4.

Modeling Indivisible Demand

Number of pages: 39 Posted: 17 Apr 2011 Last Revised: 16 Apr 2012
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 199 (191,431)
Citation 6

Abstract:

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Direct Utility Models, Inequality Estimation, Bayesian Error

5.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 182 (207,248)

Abstract:

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Direct Utility, Mixed Discrete-Continuous Demand, Pricing

6.

A Direct Utility Model for Economies of Scope and Access

Number of pages: 56 Posted: 25 Aug 2015 Last Revised: 03 May 2017
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 143 (253,666)
Citation 2

Abstract:

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Budget Constraint, Time Costs, Integer Demand

7.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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utility theory, choice modeling, Bayesian estimation, indivisible demand