Sanghak Lee

Arizona State University

Assistant Professor

Tempe, AZ 85287-4106

United States

University of Iowa - Department of Marketing

United States

SCHOLARLY PAPERS

8

DOWNLOADS

1,489

SSRN CITATIONS
Rank 45,424

SSRN RANKINGS

Top 45,424

in Total Papers Citations

15

CROSSREF CITATIONS

4

Scholarly Papers (8)

1.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Brigham Young University - Marriott School of Business, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 328 (170,280)
Citation 11

Abstract:

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Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

2.

A Direct Utility Model for Market Basket Data

Fisher College of Business Working Paper No. 1443390
Number of pages: 37 Posted: 10 Aug 2009
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 305 (183,836)
Citation 5

Abstract:

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Complementarity, Substitutes, Discrete Demand, Bayesian Estimation

3.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 269 (210,052)

Abstract:

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Direct Utility, Mixed Discrete-Continuous Demand, Pricing

4.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 241 (233,315)
Citation 1

Abstract:

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Choice model, utility theory, Bayesian estimation

5.

Modeling Indivisible Demand

Number of pages: 39 Posted: 17 Apr 2011 Last Revised: 16 Apr 2012
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 229 (245,062)
Citation 6

Abstract:

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Direct Utility Models, Inequality Estimation, Bayesian Error

6.

Estimating Stockout Costs and Optimal Stockout Rates: A Case on the Management of Ugly Produce Inventory

Number of pages: 58 Posted: 01 Aug 2023 Last Revised: 16 Nov 2023
Michigan State University – The Eli Broad College of Business, Arizona State University - W.P. Carey School of Business, Arizona State University and Arizona State University (ASU) - W.P. Carey School of Business
Downloads 117 (435,447)

Abstract:

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Online retail, grocery, choice analysis, MDCEV, compensating variation, stockout costs

7.

A Direct Utility Model for Access Costs and Economies of Scope

Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, and Greg M. Allenby (2023) “A Direct Utility Model for Access Costs and Economies of Scope,” Management Science, forthcoming.
Posted: 25 Aug 2015 Last Revised: 03 Jan 2023
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Iowa State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 0 (1,124,446)
Citation 2

Abstract:

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Budget Constraint, Time Costs, Cross-selling

8.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

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utility theory, choice modeling, Bayesian estimation, indivisible demand