Sanghak Lee

Arizona State University

Assistant Professor

Tempe, AZ 85287-4106

United States

University of Iowa - Department of Marketing

United States

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 38,505

SSRN RANKINGS

Top 38,505

in Total Papers Downloads

1,110

CITATIONS

8

Scholarly Papers (7)

1.

A Direct Utility Model for Market Basket Data

Fisher College of Business Working Paper No. 1443390
Number of pages: 37 Posted: 10 Aug 2009
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 239 (127,145)
Citation 2

Abstract:

Loading...

Complementarity, Substitutes, Discrete Demand, Bayesian Estimation

2.

Price Promotions in Choice Models

Number of pages: 58 Posted: 13 Jun 2013
John R. Howell, Sanghak Lee and Greg M. Allenby
Pennsylvania State University, Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 235 (129,314)
Citation 2

Abstract:

Loading...

Utility theory, Bayesian estimation, nonlinear pricing, irregular budget sets

3.

Modeling Indivisible Demand

Number of pages: 39 Posted: 17 Apr 2011 Last Revised: 16 Apr 2012
Sanghak Lee and Greg M. Allenby
Arizona State University and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 192 (156,743)
Citation 3

Abstract:

Loading...

Direct Utility Models, Inequality Estimation, Bayesian Error

4.

A Category-Level Model of Asymmetric Complements

Fisher College of Business Working Paper
Number of pages: 45 Posted: 28 Apr 2010
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 189 (159,031)
Citation 1

Abstract:

Loading...

Choice model, utility theory, Bayesian estimation

5.

A Model for Mixed Decision Variables: Modeling Subscription versus Ownership of Consumer Goods

Number of pages: 38 Posted: 12 Jan 2016
Arizona State University, Ohio State University (OSU) - Fisher College of Business, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 129 (219,400)

Abstract:

Loading...

Direct Utility, Mixed Discrete-Continuous Demand, Pricing

6.

A Direct Utility Model for Economies of Scope and Access

Number of pages: 56 Posted: 25 Aug 2015 Last Revised: 03 May 2017
Ohio State University (OSU) - Fisher College of Business, Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 126 (223,362)
Citation 1

Abstract:

Loading...

Budget Constraint, Time Costs, Integer Demand

7.

A Direct Utility Model for Asymmetric Complements

Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Posted: 13 Nov 2013
Sanghak Lee, Jaehwan Kim and Greg M. Allenby
Arizona State University, Korea University Business School (KUBS) and Ohio State University (OSU) - Department of Marketing and Logistics

Abstract:

Loading...

utility theory, choice modeling, Bayesian estimation, indivisible demand