Xianghua Lu

Fudan University - School of Management

670 Handan Road

Shanghai

China

SCHOLARLY PAPERS

13

DOWNLOADS
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2,451

SSRN CITATIONS
Rank 16,232

SSRN RANKINGS

Top 16,232

in Total Papers Citations

79

CROSSREF CITATIONS

11

Scholarly Papers (13)

1.

Modeling Competition and Its Impact on Paid-Search Advertising

Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), “Modeling Competition and Its Impact in Paid-Search Advertising,” Marketing Science, Forthcoming., Marshall School of Business Working Paper No. MKT 3-13
Number of pages: 56 Posted: 05 Jul 2013 Last Revised: 01 Jan 2019
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Notre Dame and Fudan University - School of Management
Downloads 622 (81,887)
Citation 1

Abstract:

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Paid-Search Advertising, Competition, Internet Marketing, Bayesian Estimation

2.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Xi'an Jiaotong University (XJTU), National University of Singapore (NUS) and Fudan University - School of Management
Downloads 581 (89,213)

Abstract:

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

3.

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Information Systems Research, 24(3): 596-612. 2013
Number of pages: 46 Posted: 30 May 2013 Last Revised: 12 Jan 2017
Xianghua Lu, Sulin Ba, Lihua Huang and Yue Feng
Fudan University - School of Management, University of Connecticut School of Business, Fudan University and University of Connecticut - School of Business
Downloads 352 (160,982)
Citation 27

Abstract:

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Promotional marketing, online review, keyword sponsored search, online coupon, word of mouth, product price, product sales

4.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 195 (289,778)
Citation 12

Abstract:

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Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

5.

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Jia, He (Michael), Sha Yang, Xianghua Lu, and C. Whan Park (2018) "Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level," Journal of Marketing, 82 (4), 70-85.
Number of pages: 50 Posted: 23 Jul 2018
He (Michael) Jia, Sha Yang, Xianghua Lu and C.W. Park
The University of Hong Kong - Faculty of Business and Economics, University of Southern California - Marshall School of Business, Fudan University - School of Management and University of Southern California - Marshall School of Business
Downloads 185 (303,738)
Citation 1

Abstract:

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Product-Line Coupon, Consumer Spending, Savings Percentage, Inverted U-Shape, Threshold

6.

At the Cost of Active Thinking: Investigating the Role of Presentation Explicitness in Human-AI Collaboration

Number of pages: 36 Posted: 27 Aug 2023 Last Revised: 09 Nov 2023
Xianghua Lu, Yiyu Huang, Yingjie Zhang and Lan Shen
Fudan University - School of Management, Fudan University, Peking University - Guanghua School of Management and Fudan University
Downloads 133 (400,039)

Abstract:

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human–AI collaboration, information presentation explicitness, loan approval service, field experiments, active thinking

7.

Soliciting Positive Consumer Behavior in Self-Service Technology Failures through Social Nudging: Field Experiment Research

Number of pages: 39 Posted: 11 Feb 2022
Yicheng Zhang and Xianghua Lu
Huazhong Universtiy of Science and Technology and Fudan University - School of Management
Downloads 100 (493,518)

Abstract:

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self-service technology, consumer voice, social norm information, social worth affirmation, human-machine interaction

8.

An Empirical Study of the Cross-Channel Effects between Web and Mobile Shopping Channels

Number of pages: 35 Posted: 23 Nov 2016
Lei Huang, Xianghua Lu and Sulin Ba
Fudan University - School of Management, Fudan University - School of Management and University of Connecticut School of Business
Downloads 96 (506,869)
Citation 2

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Mobile Commerce, Multichannel Retailing, Synergy Effect, Cannibalization Effect

9.

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control

ACM Transactions on Management Information Systems. 5(1): 2014. 1-23
Number of pages: 23 Posted: 15 May 2015 Last Revised: 18 Oct 2016
Lihua Huang, Sulin Ba and Xianghua Lu
Fudan University, University of Connecticut School of Business and Fudan University - School of Management
Downloads 96 (506,869)

Abstract:

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e-commerce, culture, trust, Confucianism, process flexibility, perceived control, online market

10.

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales

Forthcoming at Journal of Management Information Systems
Number of pages: 42 Posted: 07 Jun 2012 Last Revised: 16 Sep 2013
Xianghua Lu and Xia Zhao
Fudan University - School of Management and University of North Carolina at Greensboro - Information Systems & Supply Chain Management
Downloads 91 (524,467)
Citation 4

Abstract:

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Search Engine, Advertising, Cross Selling, Keywords Selection

11.

Raise The Expectation Bar And Lower The Tolerance? Effects of Being Listed in A Restaurant Guide On Consumers’ Online Rating Behavior

Posted: 04 Apr 2024
Hui Yang, Xianghua Lu and Liangfei Qiu
School of Management, Fudan University, Fudan University - School of Management and University of Florida - Warrington College of Business Administration

Abstract:

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third-party evaluations, consumer expectation, zone of tolerance, online reviews, complaints, compliments, neutral-rating

12.

Routine or Exploration? How Personalization Opt-Out Affects Consumers’ Variety-Seeking Behaviors

Posted: 06 Feb 2024
Hui Yang, Qili Wang, Xianghua Lu and Liangfei Qiu
School of Management, Fudan University, University of Florida - Warrington College of Business Administration, Fudan University - School of Management and University of Florida - Warrington College of Business Administration

Abstract:

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personalized recommendations, personalization opt-out, variety-seeking, online-to-offline, recommendation systems

13.

Modeling Competition and its Impact on Paid-Search Advertising

Marketing Science, Vol. 33, No. 1, 2014; pp. 134-153; DOI: 10.1287/mksc.2013.0812
Posted: 28 Feb 2014
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Notre Dame and Fudan University - School of Management

Abstract:

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paid-search advertising, competition, Internet marketing, Bayesian estimation