Xianghua Lu

Fudan University - School of Management

670 Handan Road

Shanghai

China

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 31,344

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Top 31,344

in Total Papers Downloads

1,432

CITATIONS
Rank 36,337

SSRN RANKINGS

Top 36,337

in Total Papers Citations

14

Scholarly Papers (10)

1.

Modeling Competition and Its Impact on Paid-Search Advertising

Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), “Modeling Competition and Its Impact in Paid-Search Advertising,” Marketing Science, Forthcoming., Marshall School of Business Working Paper No. MKT 3-13
Number of pages: 56 Posted: 05 Jul 2013 Last Revised: 01 Jan 2019
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Houston - C.T. Bauer College of Business and Fudan University - School of Management
Downloads 530 (51,208)

Abstract:

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Paid-Search Advertising, Competition, Internet Marketing, Bayesian Estimation

2.

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Number of pages: 53 Posted: 17 Aug 2013
Qingliang Wang, Khim Yong Goh and Xianghua Lu
Northwestern Polytechnical University, National University of Singapore (NUS) and Fudan University - School of Management
Downloads 423 (67,561)

Abstract:

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user-generated content, product reviews, online word-of-mouth, variety seeking, Prospect theory, structural econometric modeling, two-stage decision process

3.

The Economic Value of Online Reviews

Marketing Science, Forthcoming
Number of pages: 37 Posted: 11 Jun 2015
Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu
University of British Columbia (UBC) - Sauder School of Business, Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and Fudan University - School of Management
Downloads 127 (221,873)
Citation 1

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Online Reviews, User-generated Content, Consumer Choice under Uncertainty, Learning, Economic Value to Consumer and Firm

4.

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Information Systems Research, 24(3): 596-612. 2013
Number of pages: 46 Posted: 30 May 2013 Last Revised: 12 Jan 2017
Xianghua Lu, Sulin Ba, Lihua Huang and Yue Feng
Fudan University - School of Management, University of Connecticut School of Business, Fudan University and University of Connecticut - School of Business
Downloads 126 (223,230)
Citation 1

Abstract:

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Promotional marketing, online review, keyword sponsored search, online coupon, word of mouth, product price, product sales

5.

Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

Jia, He (Michael), Sha Yang, Xianghua Lu, and C. Whan Park (2018) "Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level," Journal of Marketing, 82 (4), 70-85.
Number of pages: 50 Posted: 23 Jul 2018
He (Michael) Jia, Sha Yang, Xianghua Lu and C.W. Park
The University of Hong Kong - Faculty of Business and Economics, University of Southern California - Marshall School of Business, Fudan University - School of Management and University of Southern California - Marshall School of Business
Downloads 68 (332,479)

Abstract:

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Product-Line Coupon, Consumer Spending, Savings Percentage, Inverted U-Shape, Threshold

6.

An Empirical Study of the Cross-Channel Effects between Web and Mobile Shopping Channels

Number of pages: 35 Posted: 23 Nov 2016
Lei Huang, Xianghua Lu and Sulin Ba
Fudan University - School of Management, Fudan University - School of Management and University of Connecticut School of Business
Downloads 60 (354,451)

Abstract:

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Mobile Commerce, Multichannel Retailing, Synergy Effect, Cannibalization Effect

7.

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales

Forthcoming at Journal of Management Information Systems
Number of pages: 42 Posted: 07 Jun 2012 Last Revised: 16 Sep 2013
Xianghua Lu and Xia Zhao
Fudan University - School of Management and University of North Carolina at Greensboro - Information Systems & Supply Chain Management
Downloads 56 (366,611)

Abstract:

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Search Engine, Advertising, Cross Selling, Keywords Selection

8.

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control

ACM Transactions on Management Information Systems. 5(1): 2014. 1-23
Number of pages: 23 Posted: 15 May 2015 Last Revised: 18 Oct 2016
Lihua Huang, Sulin Ba and Xianghua Lu
Fudan University, University of Connecticut School of Business and Fudan University - School of Management
Downloads 29 (469,320)

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e-commerce, culture, trust, Confucianism, process flexibility, perceived control, online market

9.

Is User Generated Contents Always Helpful? Examining the Effects of Online Forum Browsing on Consumers’ Purchase Decisions

Number of pages: 47 Posted: 28 May 2019
Xianghua Lu, Shaohua Lian, Junjie Wu and Yifan Dou
Fudan University - School of Management, Fudan University - Department of Information Management and Information Systems, Beihang University (BUAA) and Fudan University - School of Management
Downloads 13 (559,779)

Abstract:

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Online forum, Ecommerce, Purchase decision, Information forage, Scatter–gather process

10.

Modeling Competition and its Impact on Paid-Search Advertising

Marketing Science, Vol. 33, No. 1, 2014; pp. 134-153; DOI: 10.1287/mksc.2013.0812
Posted: 28 Feb 2014
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Houston - C.T. Bauer College of Business and Fudan University - School of Management

Abstract:

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paid-search advertising, competition, Internet marketing, Bayesian estimation