Caroline Wiertz

City University London - Sir John Cass Business School

106 Bunhill Row

London, EC1Y 8TZ

United Kingdom

SCHOLARLY PAPERS

6

DOWNLOADS
Rank 17,705

SSRN RANKINGS

Top 17,705

in Total Papers Downloads

2,922

SSRN CITATIONS
Rank 33,860

SSRN RANKINGS

Top 33,860

in Total Papers Citations

6

CROSSREF CITATIONS

14

Scholarly Papers (6)

1.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 2,004 (7,922)
Citation 11

Abstract:

Loading...

Word of mouth communication, microblogging, Twitter, early adoption, entertainment, motion pictures

2.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 606 (46,860)
Citation 9

Abstract:

Loading...

Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

3.

Predicted Adoption Rates of Contact Tracing App Configurations - Insights from a Choice-Based Conjoint Study with a Representative Sample of the UK population

Number of pages: 19 Posted: 30 Apr 2020
Caroline Wiertz, Aneesh Banerjee, Oguz A. Acar and Adi Ghosh
City University London - Sir John Cass Business School, City University London - Sir John Cass Business School, City University London - Sir John Cass Business School and City University London - Sir John Cass Business School
Downloads 140 (223,786)

Abstract:

Loading...

COVID-19, coronavirus, contact tracing, app adoption, privacy

4.

Communal Service Delivery: How Customers Benefit from Participation in Firm-Hosted Virtual P3 Communities

Number of pages: 44 Posted: 20 Sep 2009
Rice University - Jesse H. Jones Graduate School of Business, affiliation not provided to SSRN, City University London - Sir John Cass Business School and University of Zurich
Downloads 132 (231,774)
Citation 7

Abstract:

Loading...

service support, customer community, customer service, customer-generated service

5.

Blame it on Hollywood: The Influence of Films on Paris as Product Location

Journal of Business Research, Forthcoming
Number of pages: 29 Posted: 10 May 2015
Alkmini Gkritzali, Joseph Lampel and Caroline Wiertz
University of Surrey, City University London - Sir John Cass Business School and City University London - Sir John Cass Business School
Downloads 40 (452,501)

Abstract:

Loading...

cultural industries; cognitive consumption of location; myth making; motion pictures; Hollywood; Paris

6.

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Journal of Interactive Marketing 28 (2014) 87–100
Posted: 20 Jan 2016
Radboud University Nijmegen, City University London - Sir John Cass Business School, University of Western Ontario - Richard Ivey School of Business, Maastricht University - Department of Marketing & Supply Chain Management and Loughborough University - School of Business and Economics

Abstract:

Loading...

Scale development, General online social interaction propensity, Individual difference, Social media