Caroline Wiertz

City University London - Sir John Cass Business School

106 Bunhill Row

London, EC1Y 8TZ

United Kingdom

  • City University London - Sir John Cass Business School

SCHOLARLY PAPERS

5

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Top 17,296

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2,715

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Top 45,022

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3

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Scholarly Papers (5)

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1.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 1,975 (7,208)

Abstract:

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Word of mouth communication, microblogging, Twitter, early adoption, entertainment, motion pictures

2.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 571 (45,962)

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

3.

Communal Service Delivery: How Customers Benefit from Participation in Firm-Hosted Virtual P3 Communities

Number of pages: 44 Posted: 20 Sep 2009
Utpal M. Dholakia, Vera Blazevic, Caroline Wiertz and René Algesheimer
Rice University - Jesse H. Jones Graduate School of Business, affiliation not provided to SSRN, City University London - Sir John Cass Business School and University of Zurich
Downloads 130 (215,757)

Abstract:

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service support, customer community, customer service, customer-generated service

4.

Blame it on Hollywood: The Influence of Films on Paris as Product Location

Journal of Business Research, Forthcoming
Number of pages: 29 Posted: 10 May 2015
Alkmini Gkritzali, Joseph Lampel and Caroline Wiertz
University of Surrey, City University London - Sir John Cass Business School and City University London - Sir John Cass Business School
Downloads 39 (420,976)

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cultural industries; cognitive consumption of location; myth making; motion pictures; Hollywood; Paris

5.

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Journal of Interactive Marketing 28 (2014) 87–100
Posted: 20 Jan 2016
Vera Blazevic, Caroline Wiertz, June Cotte, Ko de Ruyter and Debbie Keeling
Radboud University Nijmegen, City University London - Sir John Cass Business School, University of Western Ontario - Richard Ivey School of Business, Maastricht University - Department of Marketing & Supply Chain Management and Loughborough University - School of Business and Economics

Abstract:

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Scale development, General online social interaction propensity, Individual difference, Social media