Caroline Wiertz

City University London - Sir John Cass Business School

106 Bunhill Row

London, EC1Y 8TZ

United Kingdom

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 17,440

SSRN RANKINGS

Top 17,440

in Total Papers Downloads

2,722

CITATIONS
Rank 34,768

SSRN RANKINGS

Top 34,768

in Total Papers Citations

15

Scholarly Papers (5)

1.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 1,976 (7,292)
Citation 5

Abstract:

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Word of mouth communication, microblogging, Twitter, early adoption, entertainment, motion pictures

2.

Advertising to Early Trend Propagators: Evidence from Twitter

Number of pages: 65 Posted: 04 Apr 2014 Last Revised: 29 Mar 2017
Anja Lambrecht, Catherine E. Tucker and Caroline Wiertz
London Business School, Massachusetts Institute of Technology (MIT) - Management Science (MS) and City University London - Sir John Cass Business School
Downloads 576 (45,964)
Citation 7

Abstract:

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Online Advertising, Targeting, Twitter, User-Generated Content, Internet, Reactance

3.

Communal Service Delivery: How Customers Benefit from Participation in Firm-Hosted Virtual P3 Communities

Number of pages: 44 Posted: 20 Sep 2009
Rice University - Jesse H. Jones Graduate School of Business, affiliation not provided to SSRN, City University London - Sir John Cass Business School and University of Zurich
Downloads 131 (216,766)
Citation 7

Abstract:

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service support, customer community, customer service, customer-generated service

4.

Blame it on Hollywood: The Influence of Films on Paris as Product Location

Journal of Business Research, Forthcoming
Number of pages: 29 Posted: 10 May 2015
Alkmini Gkritzali, Joseph Lampel and Caroline Wiertz
University of Surrey, City University London - Sir John Cass Business School and City University London - Sir John Cass Business School
Downloads 39 (425,830)

Abstract:

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cultural industries; cognitive consumption of location; myth making; motion pictures; Hollywood; Paris

5.

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Journal of Interactive Marketing 28 (2014) 87–100
Posted: 20 Jan 2016
Radboud University Nijmegen, City University London - Sir John Cass Business School, University of Western Ontario - Richard Ivey School of Business, Maastricht University - Department of Marketing & Supply Chain Management and Loughborough University - School of Business and Economics

Abstract:

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Scale development, General online social interaction propensity, Individual difference, Social media