Helena Alves

Universidade da Beira Interior, Portugal

Professor of Marketing, Departamento de Gestão e Economia

Portugal

SCHOLARLY PAPERS

4

DOWNLOADS

176

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Proceedings Permanent Study Group:Public and Nonprofit Marketing

33rd Annual Conference of the European Group for Public Administration (EGPA), Bucharest, September 2011
Number of pages: 232 Posted: 13 Sep 2012
National School of Political Studies and Public Administration (NSPSPA), affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, Erasmus University Rotterdam (EUR), affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Haifa, University of Haifa, National School of Political Studies and Public Administration (NSPSPA), National University of Political Studies and Public Administration (NSPSPA), affiliation not provided to SSRN, affiliation not provided to SSRN, Universidade da Beira Interior, Portugal, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, Universidad de León, Universidad de León, affiliation not provided to SSRN, Universidad de León and National University of Political Studies and Public Administration (NSPSPA) - Faculty of Public Administration
Downloads 176 (211,563)

Abstract:

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public and nonprofit marketing

2.

Are We Teaching Social Marketing Properly?

The FedUni Journal of Higher Education, Vol. V, No. 3, pp. 48-62, August 2010
Posted: 27 Sep 2010
Helena Alves and Emerson Mainardes
Universidade da Beira Interior, Portugal and Universidade da Beira Interior, Portugal

Abstract:

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3.

Are Leadership Styles and Maturity in Healthcare Teams Synchronized?

The IUP Journal of Organizational Behavior, Vol. IX, No. 3, pp. 7-27, July 2010
Posted: 02 Jul 2010
Helena Alves and Porfirio Canilho
Universidade da Beira Interior, Portugal and Coimbra University Hospital

Abstract:

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4.

Which Factors are Important to Attract Students to Undergraduate Administration Courses?

The FedUni Journal of Higher Education, Vol. IV. Nos. 84-102, pp. 84-102, August & November 2009
Posted: 13 Aug 2009
Universidade da Beira Interior, Portugal, Universidade da Beira Interior, Portugal and Universidade Regional de Blumenau

Abstract:

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