Maria Ana Vitorino

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

http://www.maria-ana-vitorino.com/home.html

University of Minnesota - Carlson School of Management

Assistant Professor of Marketing

3-150 Carlson School of Management

321 - 19th Avenue South

Minneapolis, MN 55455

United States

http://www.maria-ana-vitorino.com/home.html

SCHOLARLY PAPERS

11

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4,109

CITATIONS
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Top 16,064

in Total Papers Citations

44

Scholarly Papers (11)

1.

Brand Capital and Firm Value

Fisher College of Business Working Paper No. 2013-03-04, Charles A. Dice Center Working Paper No. 2013-04
Number of pages: 51 Posted: 09 Apr 2011 Last Revised: 27 Mar 2013
Frederico Belo, Xiaoji Lin and Maria Ana Vitorino
University of Minnesota, University of Minnesota and INSEAD
Downloads 1,185 (16,674)
Citation 6

Abstract:

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Intangible Capital, Q-theory, Return Predictability, Cross-Section of Stock Returns

2.

Understanding the Effect of Advertising on Stock Returns and Firm Value: Theory and Evidence from a Structural Model

Number of pages: 56 Posted: 31 Aug 2011 Last Revised: 14 Jan 2013
Maria Ana Vitorino
INSEAD
Downloads 773 (30,994)
Citation 2

Abstract:

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advertising, brand value, stock returns, structural model, marketing and finance

3.

Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry

Number of pages: 56 Posted: 17 Sep 2015 Last Revised: 10 Nov 2016
Elisabeth Honka, Ali Hortacsu and Maria Ana Vitorino
University of California, Los Angeles (UCLA) - Anderson School of Management, University of Chicago - Department of Economics and INSEAD
Downloads 382 (76,317)
Citation 5

Abstract:

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advertising, banking industry, consumer search, demand estimation

4.

Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry

Journal of Marketing Research, Forthcoming
Number of pages: 72 Posted: 13 Aug 2009 Last Revised: 04 Apr 2012
Maria Ana Vitorino
INSEAD
Downloads 364 (80,746)
Citation 10

Abstract:

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Entry, Spillovers, Shopping Centers, Incomplete information game, Direct optimization approach, MPEC

5.
Downloads 345 ( 85,896)
Citation 2

Decomposing Firm Value

Number of pages: 58 Posted: 27 Jan 2018 Last Revised: 21 Jul 2019
Frederico Belo, Vito Gala, Juliana Salomao and Maria Ana Vitorino
University of Minnesota, The Wharton School, University of Pennsylvania, University of Minnesota - Twin Cities - Carlson School of Management and INSEAD
Downloads 333 (88,780)
Citation 2

Abstract:

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Valuation, Neoclassical Investment, Structural Estimation

Decomposing Firm Value

NBER Working Paper No. w26112
Number of pages: 59 Posted: 02 Aug 2019
Frederico Belo, Vito Gala, Juliana Salomao and Maria Ana Vitorino
University of Minnesota, The Wharton School, University of Pennsylvania, University of Minnesota - Twin Cities - Carlson School of Management and INSEAD
Downloads 12 (589,935)
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Abstract:

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6.

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry

Marketing Science, Forthcoming
Number of pages: 56 Posted: 17 Aug 2016 Last Revised: 17 Apr 2018
Pradeep K. Chintagunta, Marco Qin and Maria Ana Vitorino
University of Chicago, Fox School of Business, Temple University and INSEAD
Downloads 307 (97,742)
Citation 1

Abstract:

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tied goods, demand and supply estimation, licensing, single-serve coffee systems

7.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and INSEAD
Downloads 250 (121,494)
Citation 1

Abstract:

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Dynamic pricing, loyalty, state dependence, consumer heterogeneity

8.

Brand Capital and Firm Value

Number of pages: 56 Posted: 18 Mar 2012
Xiaoji Lin, Frederico Belo and Maria Ana Vitorino
University of Minnesota, University of Minnesota and INSEAD
Downloads 218 (139,211)
Citation 7

Abstract:

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intangible capital, q-theory, cross-section of stock returns

9.

Drip Pricing When Consumers Have Limited Foresight: Evidence from Driving School Fees

Number of pages: 51 Posted: 19 Feb 2013 Last Revised: 18 Feb 2017
Katja Seim, Maria Ana Vitorino and David M. Muir
Yale School of Management, INSEAD and University of Delaware - Department of Business Administration
Downloads 170 (174,903)
Citation 2

Abstract:

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add-on pricing, market structure, loss-leader pricing, inattentive consumers

10.

Do Consumers Value Price Transparency?

Number of pages: 43 Posted: 16 Nov 2016 Last Revised: 14 Oct 2017
Katja Seim, Maria Ana Vitorino and David M. Muir
Yale School of Management, INSEAD and University of Delaware - Department of Business Administration
Downloads 67 (335,489)

Abstract:

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Pricing, Transparency, Information, Consumer Valuation

11.

Manufacturer Advertising and Retail Prices: An Empirical Investigation

Number of pages: 40 Posted: 26 Jan 2017 Last Revised: 17 Jun 2017
Michaela Draganska and Maria Ana Vitorino
Drexel University and INSEAD
Downloads 48 (393,194)
Citation 1

Abstract:

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Retailing, Advertising, Channel Coordination