Roland Schroll

University of Innsbruck - School of Management

Universitaetsstrasse 15

Innsbruck, Tirol 6020

Austria

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

User Generated Brands and their Contribution to the Diffusion of User Innovations

MIT Sloan Research Paper No. 4877-11
Number of pages: 37 Posted: 08 Feb 2011 Last Revised: 24 Dec 2014
Johann Füller, Roland Schroll and Eric A. von Hippel
University of Innsbruck - School of Management, University of Innsbruck - School of Management and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 383 (46,708)

Abstract:

user-generated brands, community, brand value

2.

The Value of Community-Brands

Number of pages: 16 Posted: 16 Aug 2009
Roland Schroll and Johann Füller
University of Innsbruck - School of Management and University of Innsbruck - School of Management
Downloads 319 (68,506)

Abstract:

Brand, Community Brand, Apache, Social Capital