Navdeep S. Sahni

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 8,496

SSRN RANKINGS

Top 8,496

in Total Papers Downloads

5,230

CITATIONS

2

Scholarly Papers (8)

1.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 1,114 (17,905)
Citation 1

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2.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 982 (21,591)

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

3.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Number of pages: 49 Posted: 25 Feb 2016 Last Revised: 21 Apr 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 775 (30,279)

Abstract:

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native advertising, online advertising, advertising and content, advertising disclosure, field experiment, randomized control trial, search advertising, mobile advertising

4.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 643 (38,957)

Abstract:

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informative advertising, signaling, field-experiments, restaurants, mobile, paid-search, platforms

5.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 50 Posted: 17 Oct 2016 Last Revised: 10 Apr 2018
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 531 (50,162)

Abstract:

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Internet marketing; Online advertising; Field experiment; Timing of ads

6.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 511 (52,515)

Abstract:

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7.

Advertising Spillovers: Evidence from Online Field-Experiments and Implications for Returns on Advertising

Stanford University Graduate School of Business Research Paper No. 14-15
Number of pages: 51 Posted: 24 May 2014 Last Revised: 25 Jan 2016
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 377 (75,998)

Abstract:

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8.

Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments

Stanford University Graduate School of Business Research Paper No. 13-17
Number of pages: 47 Posted: 18 Jan 2014 Last Revised: 27 Nov 2015
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 297 (99,461)
Citation 1

Abstract:

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