Navdeep S. Sahni

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 8,424

SSRN RANKINGS

Top 8,424

in Total Papers Downloads

5,342

CITATIONS
Rank 16,506

SSRN RANKINGS

Top 16,506

in Total Papers Citations

45

Scholarly Papers (8)

1.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 1,137 (17,694)
Citation 4

Abstract:

Loading...

2.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 990 (21,758)
Citation 1

Abstract:

Loading...

revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

3.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Number of pages: 49 Posted: 25 Feb 2016 Last Revised: 21 Apr 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 796 (29,727)
Citation 2

Abstract:

Loading...

native advertising, online advertising, advertising and content, advertising disclosure, field experiment, randomized control trial, search advertising, mobile advertising

4.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 662 (38,171)
Citation 6

Abstract:

Loading...

informative advertising, signaling, field-experiments, restaurants, mobile, paid-search, platforms

5.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 50 Posted: 17 Oct 2016 Last Revised: 10 Apr 2018
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 548 (48,962)
Citation 2

Abstract:

Loading...

Internet marketing; Online advertising; Field experiment; Timing of ads

6.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 515 (52,954)
Citation 6

Abstract:

Loading...

7.

Advertising Spillovers: Evidence from Online Field-Experiments and Implications for Returns on Advertising

Stanford University Graduate School of Business Research Paper No. 14-15
Number of pages: 51 Posted: 24 May 2014 Last Revised: 25 Jan 2016
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 388 (75,120)
Citation 9

Abstract:

Loading...

8.

Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments

Stanford University Graduate School of Business Research Paper No. 13-17
Number of pages: 47 Posted: 18 Jan 2014 Last Revised: 27 Nov 2015
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 306 (97,936)
Citation 12

Abstract:

Loading...