Navdeep S. Sahni

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

  • Stanford Graduate School of Business

SCHOLARLY PAPERS

11

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157

CROSSREF CITATIONS

36

Scholarly Papers (11)

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1.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Navdeep S. Sahni, S. Christian Wheeler and Pradeep K. Chintagunta
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 1,600 (19,299)
Citation 28

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2.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall A. Lewis, Anita Rao, Navdeep S. Sahni and Song Yao
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Amazon, McDonough School of Business, Georgetown University, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,199 (29,735)
Citation 7

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

3.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Number of pages: 49 Posted: 25 Feb 2016 Last Revised: 21 Apr 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 1,144 (31,874)
Citation 8

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native advertising, online advertising, advertising and content, advertising disclosure, field experiment, randomized control trial, search advertising, mobile advertising

4.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 1,128 (32,545)
Citation 10

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informative advertising, signaling, field-experiments, restaurants, mobile, paid-search, platforms

5.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 50 Posted: 17 Oct 2016 Last Revised: 10 Apr 2018
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 953 (41,256)
Citation 22

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Internet marketing; Online advertising; Field experiment; Timing of ads

6.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 676 (65,510)
Citation 27

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7.

Sophisticated Consumers with Inertia: Long-Term Implications from a Large-Scale Field Experiment

Number of pages: 67 Posted: 25 Mar 2022 Last Revised: 29 Mar 2023
Klaus M. Miller, Navdeep S. Sahni and Avner Strulov-Shlain
HEC Paris, Stanford Graduate School of Business and University of Chicago - Booth School of Business
Downloads 621 (72,957)

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consumer sophistication, inertia, subscription, contracts, default effects, procrastination, naivete, nudges

8.

Advertising Spillovers: Evidence from Online Field-Experiments and Implications for Returns on Advertising

Stanford University Graduate School of Business Research Paper No. 14-15
Number of pages: 51 Posted: 24 May 2014 Last Revised: 25 Jan 2016
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 570 (81,141)
Citation 30

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9.

Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments

Stanford University Graduate School of Business Research Paper No. 13-17
Number of pages: 47 Posted: 18 Jan 2014 Last Revised: 27 Nov 2015
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 470 (102,843)
Citation 30

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10.

Advertising as Information for Ranking E-Commerce Search Listings

Stanford University Graduate School of Business Research Paper
Number of pages: 44 Posted: 02 Aug 2021 Last Revised: 31 May 2023
Joonhyuk Yang, Navdeep S. Sahni, Harikesh Nair and Xi Xiong
University of Notre Dame - Mendoza College of Business, Stanford Graduate School of Business, Stanford University - Graduate School of Business and affiliation not provided to SSRN
Downloads 454 (107,149)
Citation 5

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Advertising as information, Search engines, New products, Platform businesses, E-Commerce, Field-experiments

11.

Are Consumers Averse to Sponsored Messages? The Role of Search Advertising in Information Discovery

Stanford University Graduate School of Business Research Paper No. 3441786
Posted: 24 Aug 2019 Last Revised: 20 Sep 2023
Navdeep S. Sahni and Charles Zhang
Stanford Graduate School of Business and Stanford Graduate School of Business
Downloads 0 (1,032,601)
Citation 5

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search advertising, search engine, marketing, economics