Navdeep S. Sahni

Stanford Graduate School of Business

Associate Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 7,930

SSRN RANKINGS

Top 7,930

in Total Papers Downloads

6,111

SSRN CITATIONS
Rank 11,695

SSRN RANKINGS

Top 11,695

in Total Papers Citations

53

CROSSREF CITATIONS

36

Scholarly Papers (9)

1.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 1,208 (17,725)
Citation 9

Abstract:

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2.

How Do Firms Make Money Selling Digital Goods Online?

Rotman School of Management Working Paper No. 2363658
Number of pages: 17 Posted: 06 Dec 2013 Last Revised: 28 Apr 2014
London Business School, University of Toronto - Rotman School of Management, Massachusetts Institute of Technology (MIT) - Sloan School of Management, New York University (NYU) - Leonard N. Stern School of Business, Microsoft Research New York City, Netflix, University of Chicago - Booth School of Business, Stanford Graduate School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 1,037 (22,244)
Citation 5

Abstract:

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revenue models, Internet, online advertising, digital goods, content, information, advertising, cookies

3.

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search

Number of pages: 49 Posted: 25 Feb 2016 Last Revised: 21 Apr 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 885 (28,040)
Citation 5

Abstract:

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native advertising, online advertising, advertising and content, advertising disclosure, field experiment, randomized control trial, search advertising, mobile advertising

4.

Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search

Stanford University Graduate School of Business Research Paper No. 16-10
Number of pages: 96 Posted: 25 Jan 2016 Last Revised: 03 Dec 2018
Navdeep S. Sahni and Harikesh Nair
Stanford Graduate School of Business and Stanford University - Graduate School of Business
Downloads 769 (34,064)
Citation 8

Abstract:

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informative advertising, signaling, field-experiments, restaurants, mobile, paid-search, platforms

5.

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Stanford University Graduate School of Business Research Paper No. 16-47
Number of pages: 50 Posted: 17 Oct 2016 Last Revised: 10 Apr 2018
Navdeep S. Sahni, Sridhar Narayanan and Kirthi Kalyanam
Stanford Graduate School of Business, Stanford Graduate School of Business and Santa Clara University
Downloads 664 (41,572)
Citation 7

Abstract:

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Internet marketing; Online advertising; Field experiment; Timing of ads

6.

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Stanford University Graduate School of Business Research Paper No. 3331
Number of pages: 44 Posted: 24 Nov 2014 Last Revised: 04 Mar 2017
Navdeep S. Sahni, Dan Zou and Pradeep K. Chintagunta
Stanford Graduate School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 540 (54,336)
Citation 16

Abstract:

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7.

Advertising Spillovers: Evidence from Online Field-Experiments and Implications for Returns on Advertising

Stanford University Graduate School of Business Research Paper No. 14-15
Number of pages: 51 Posted: 24 May 2014 Last Revised: 25 Jan 2016
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 425 (73,098)
Citation 24

Abstract:

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8.

Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments

Stanford University Graduate School of Business Research Paper No. 13-17
Number of pages: 47 Posted: 18 Jan 2014 Last Revised: 27 Nov 2015
Navdeep S. Sahni
Stanford Graduate School of Business
Downloads 330 (97,811)
Citation 30

Abstract:

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9.

Search Advertising and Information Discovery: Are Consumers Averse to Sponsored Messages?

Stanford University Graduate School of Business Research Paper No. 3441786
Number of pages: 74 Posted: 24 Aug 2019 Last Revised: 15 Feb 2020
Navdeep S. Sahni and Charles Zhang
Stanford Graduate School of Business and Stanford Graduate School of Business
Downloads 253 (129,976)
Citation 1

Abstract:

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search advertising, search engine, marketing, economics