Author Page for John G. Lynch

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science

Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014

Daniel Fernandes, John G. Lynch and Richard G. Netemeyer

Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce

Downloads 8,282 (648)

Citation 16

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Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010

Number of pages: 10 Posted: 20 Feb 2010

Xinshu Zhao, John G. Lynch and Qimei Chen

affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii

Downloads 1,169 (17,738)

Citation 13

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Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420

Number of pages: 57 Posted: 28 Jan 2013

Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch and Gary McClelland

University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology

Downloads 1,149 (18,223)

Citation 6

Abstract:

4.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01

Number of pages: 44 Posted: 16 Nov 2001

Dan Ariely and John G. Lynch

Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 770 (32,424)

Citation 30

Abstract:

5.

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

Journal of Consumer Research, Vol. 30, June 2003

Number of pages: 16 Posted: 26 Oct 2002

Kristin Diehl, Laura J. Kornish and John G. Lynch

University of Southern California - Marshall School of Business, University of Colorado at Boulder - Leeds School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 353 (86,874)

Citation 6

Abstract:

6.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009

Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011

John G. Lynch, Richard G. Netemeyer, Stephen A. Spiller and Alessandra Zammit

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management

Downloads 335 (92,161)

Citation 3

Abstract:

7.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005

Alison King Lo, John G. Lynch and Richard Staelin

Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business

Downloads 328 (94,347)

Citation 1

Abstract:

8.

Expense Neglect in Forecasting Personal Finances

Number of pages: 51 Posted: 27 Dec 2014 Last Revised: 12 Nov 2019

Jonathan Berman, An Tran, John G. Lynch and Gal Zauberman

London Business School - Department of Marketing, University of La Verne - Department of Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Yale

Downloads 288 (108,760)

Citation 1

Abstract:

9.

On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes

Number of pages: 124 Posted: 12 Jun 2015 Last Revised: 29 Sep 2017

Adrian Ward and John G. Lynch

The University of Texas at Austin and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 260 (121,076)

Citation 3

Abstract:

10.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015

Gary McClelland, John G. Lynch, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons

University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business

Downloads 259 (121,593)

Citation 1

Abstract:

11.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485

Number of pages: 13 Posted: 16 Jan 2015

John G. Lynch, Joseph W. Alba, Aradhna Krishna, Vicki Morwitz and Zeynep Gurhan-Canli

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University

Downloads 218 (144,395)

Citation 1

Abstract:

12.

Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money

Number of pages: 58 Posted: 26 Jul 2004

Gal Zauberman and John G. Lynch

Yale and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 194 (161,076)

Citation 13

Abstract:

13.

Prior Knowledge and Complacency in New Product Learning

Forthcoming in Journal of Consumer Research

Number of pages: 40 Posted: 16 Oct 2002

Stacy Wood and John G. Lynch

University of South Carolina - Darla Moore School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 185 (168,978)

Citation 7

Abstract:

14.

The Effects of the Online and Offline Purchase Environment on Consumer Choice of Familiar and Unfamiliar Brands

Number of pages: 14 Posted: 28 Sep 2015

Yvonne Saini and John G. Lynch

Wits Business School and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 162 (188,791)

Abstract:

15.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015

John G. Lynch, Gary McClelland, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business

Downloads 104 (265,954)

Abstract:

16.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88

Number of pages: 39 Posted: 28 Sep 2015

John G. Lynch, Eric Bradlow, Joel C. Huber and Donald R. Lehmann

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia Business School - Marketing

Downloads 99 (275,059)

Citation 2

Abstract:

17.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019

Deborah J. MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald R. Lehmann, John G. Lynch and Cornelia Pechmann

University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia Business School - Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine

Downloads 26 (502,682)

Abstract:

18.

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

Journal of Consumer Research, Vol. 27, No. 3, 2000

Number of pages: 21 Posted: 15 Feb 2014

J. Wesley Hutchinson, Wagner A. Kamakura and John G. Lynch

University of Pennsylvania - Marketing Department, Rice University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 26 (502,682)

Citation 11

Abstract:

19.

Generous to a Fault? The Effect of Generosity of Employers’ Retirement Plan Contributions on Leakage from Cashing Out at Job Separation

Number of pages: 63 Posted: 01 Jan 2020

Yanwen Wang, Muxin Zhai and John G. Lynch

The University of British Columbia, Texas State University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 6 (626,920)

Abstract:

20.

How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being

Number of pages: 67 Posted: 25 Nov 2019

Richard G. Netemeyer, Dee Warmath, Daniel Fernandes and John G. Lynch

University of Virginia - McIntire School of Commerce, University of Georgia, Catholic University of Portugal and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Downloads 4 (640,841)

Citation 1

Abstract:

21.

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?

Journal of Marketing Research, 45 (3), pp. 307-319, 2008, DOI: 10.1509/jmkr.45.3.307

Posted: 21 Dec 2007 Last Revised: 28 Jun 2018

David L. Alexander, John G. Lynch and Qing Wang

University of St. Thomas, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Warwick Business School, University of Warwick

Abstract:

22.

Learning by Collaborative and Individual-Based Recommendation Agents

Forthcoming in Journal of Consumer Psychology

Posted: 11 Nov 2002

Dan Ariely, John G. Lynch and Manuel Aparicio IV

Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Saffron Technology, Inc.

John G. Lynch

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

University of Colorado Distinguished Professor

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Scholarly Papers (22)

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