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John G. Lynch

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Ted Anderson Professor

Leeds School of Business

Boulder, CO 80309-0419

United States

http://www.colorado.edu/business/john-g-lynch-jr

  • University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

    • Email
    • Tel: 919-971-5201
SCHOLARLY PAPERS

18

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129

Scholarly Papers (18)

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1.

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science
Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014
Daniel Fernandes, John G. Lynch Jr. and Richard G. Netemeyer
Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce
Downloads 3,665 (867)

Abstract:

Keywords: behavioral economics, household finance, consumer behavior, education systems, public policy, government programs, statistics, causal effects, design of experiments, meta-analysis, financial education, financial literacy

2.

Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010
Number of pages: 10 Posted: 20 Feb 2010
Xinshu Zhao, John G. Lynch Jr. and Qimei Chen
affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii
Downloads 929 (15,109)
Citation 26

Abstract:

Mediation Analysis, Methodology

3.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01
Number of pages: 44 Posted: 16 Nov 2001
Dan Ariely and John G. Lynch Jr.
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 714 (26,591)
Citation 49

Abstract:

4.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch Jr. and Gary McClelland
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 629 (19,081)
Citation 3

Abstract:

moderated regression, spotlight analysis, simple effects tests

5.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005
Alison King Lo, John G. Lynch Jr. and Richard Staelin
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business
Downloads 310 (77,142)
Citation 2

Abstract:

fairness, targeted promotion, consumer behavior, product quality

6.

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

Journal of Consumer Research, Vol. 30, June 2003
Number of pages: 16 Posted: 26 Oct 2002
Kristin Diehl, Laura J. Kornish and John G. Lynch Jr.
University of Southern California - Marshall School of Business, University of Colorado at Boulder - Leeds School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 306 (75,556)
Citation 22

Abstract:

7.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009
Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011
John G. Lynch Jr., Richard G. Netemeyer, Stephen A. Spiller and Alessandra Zammit
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management
Downloads 258 (78,787)

Abstract:

Planning, Scale development

8.

Resource Slack and Propensity to Discount Delayed Investments of Time versus Money

Number of pages: 58 Posted: 26 Jul 2004
Gal Zauberman and John G. Lynch Jr.
University of Pennsylvania - Marketing Department and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 157 (147,453)
Citation 19

Abstract:

Time, intetemporal choice, hyperbolic discounting

9.

Prior Knowledge and Complacency in New Product Learning

Forthcoming in Journal of Consumer Research
Number of pages: 40 Posted: 16 Oct 2002
Stacy Wood and John G. Lynch Jr.
University of South Carolina - Darla Moore School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 142 (145,875)
Citation 3

Abstract:

10.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
Gary McClelland, John G. Lynch Jr., Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 133 (107,897)

Abstract:

ANOVA, regression, median split, dichotomize, power, Type II errors

11.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
John G. Lynch Jr., Joseph W. Alba, Aradhna Krishna, Vicki Morwitz and Zeynep Gurhan-Canli
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 52 (140,016)

Abstract:

12.

On a Need-to-Know Basis: Divergent Trajectories of Financial Expertise in Couples and Effects on Independent Search and Decision Making

Number of pages: 109 Posted: 12 Jun 2015
Adrian F. Ward and John G. Lynch Jr.
The University of Texas at Austin and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 15 (184,641)

Abstract:

Financial Literacy, Financial Decision-Making, Information Search, Learning, Attention, Expertise, Education, Couples, Relationships, Transactive Memory, Cognitive Interdependence

13.

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

Journal of Consumer Research, Vol. 27, No. 3, 2000
Number of pages: 21 Posted: 15 Feb 2014
J. Wesley Hutchinson, Wagner A. Kamakura and John G. Lynch Jr.
University of Pennsylvania - Marketing Department, Rice University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 12 (420,473)
Citation 5

Abstract:

14.

The Effects of the Online and Offline Purchase Environment on Consumer Choice of Familiar and Unfamiliar Brands

Number of pages: 14 Posted: 28 Sep 2015
Yvonne K. Saini and John G. Lynch Jr.
Wits Business School and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 0 (197,819)

Abstract:

Accessibility-diagnosticity model, Brand familiarity, shopping environment, consumer choice

15.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
John G. Lynch Jr., Eric Bradlow, Joel C. Huber and Donald R. Lehmann
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia Business School - Marketing
Downloads 0 (247,706)

Abstract:

Direct replication, conceptual replication, replication and extension, external validity

16.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
John G. Lynch Jr., Gary McClelland, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 0 (240,572)

Abstract:

median splits, false positive consumer psychology, power

17.

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?

Journal of Marketing Research, Forthcoming
Posted: 21 Dec 2007
David L. Alexander, John G. Lynch Jr. and Qing Wang
University of St. Thomas, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Warwick Business School, University of Warwick

Abstract:

really-new products, purchase intentions, new product expectations, psychological distance, construal level theory

18.

Learning by Collaborative and Individual-Based Recommendation Agents

Forthcoming in Journal of Consumer Psychology
Posted: 11 Nov 2002
Dan Ariely, John G. Lynch Jr. and Manuel Aparicio IV IV
Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Saffron Technology, Inc.

Abstract:

Other Papers (1)

Total Downloads: 245    Citations: 0
Actions:
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1.

Expense Neglect in Forecasting Personal Finances

Number of pages: 51 Posted: 27 Dec 2014 Last Revised: 17 Nov 2015
Jonathan Z. Berman, An T. K. Tran, John G. Lynch Jr. and Gal Zauberman
London Business School - Department of Marketing, University of La Verne - Department of Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Pennsylvania - Marketing Department
Downloads 0 (107,997)

Abstract:

Forecasting, Financial Slack, Financial Decision-Making, Expense Neglect

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