John G. Lynch

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

University of Colorado Distinguished Professor

Leeds School of Business

Boulder, CO 80309-0419

United States

http://https://www.colorado.edu/business/john-g-lynch-jr

SCHOLARLY PAPERS

22

DOWNLOADS
Rank 2,512

SSRN RANKINGS

Top 2,512

in Total Papers Downloads

14,217

SSRN CITATIONS
Rank 2,767

SSRN RANKINGS

Top 2,767

in Total Papers Citations

114

CROSSREF CITATIONS

278

Scholarly Papers (22)

1.

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science
Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014
Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce
Downloads 8,282 (648)
Citation 16

Abstract:

Loading...

Keywords: behavioral economics, household finance, consumer behavior, education systems, public policy, government programs, statistics, causal effects, design of experiments, meta-analysis, financial education, financial literacy

2.

Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010
Number of pages: 10 Posted: 20 Feb 2010
Xinshu Zhao, John G. Lynch and Qimei Chen
affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii
Downloads 1,169 (17,738)
Citation 13

Abstract:

Loading...

Mediation Analysis, Methodology

3.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,149 (18,223)
Citation 6

Abstract:

Loading...

moderated regression, spotlight analysis, simple effects tests

4.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01
Number of pages: 44 Posted: 16 Nov 2001
Dan Ariely and John G. Lynch
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 770 (32,424)
Citation 30

Abstract:

Loading...

5.

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

Journal of Consumer Research, Vol. 30, June 2003
Number of pages: 16 Posted: 26 Oct 2002
Kristin Diehl, Laura J. Kornish and John G. Lynch
University of Southern California - Marshall School of Business, University of Colorado at Boulder - Leeds School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 353 (86,874)
Citation 6

Abstract:

Loading...

6.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009
Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management
Downloads 335 (92,161)
Citation 3

Abstract:

Loading...

Planning, Scale development

7.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005
Alison King Lo, John G. Lynch and Richard Staelin
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business
Downloads 328 (94,347)
Citation 1

Abstract:

Loading...

fairness, targeted promotion, consumer behavior, product quality

8.

Expense Neglect in Forecasting Personal Finances

Number of pages: 51 Posted: 27 Dec 2014 Last Revised: 12 Nov 2019
Jonathan Berman, An Tran, John G. Lynch and Gal Zauberman
London Business School - Department of Marketing, University of La Verne - Department of Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Yale
Downloads 288 (108,760)
Citation 1

Abstract:

Loading...

Forecasting, Financial Slack, Financial Decision-Making, Expense Neglect

9.

On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes

Number of pages: 124 Posted: 12 Jun 2015 Last Revised: 29 Sep 2017
Adrian Ward and John G. Lynch
The University of Texas at Austin and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 260 (121,076)
Citation 3

Abstract:

Loading...

Financial Literacy, Financial Decision-Making, Information Search, Learning, Attention, Expertise, Education, Couples, Relationships, Transactive Memory, Cognitive Interdependence

10.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 259 (121,593)
Citation 1

Abstract:

Loading...

ANOVA, regression, median split, dichotomize, power, Type II errors

11.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 218 (144,395)
Citation 1

Abstract:

Loading...

12.

Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money

Number of pages: 58 Posted: 26 Jul 2004
Gal Zauberman and John G. Lynch
Yale and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 194 (161,076)
Citation 13

Abstract:

Loading...

Time, intetemporal choice, hyperbolic discounting

13.

Prior Knowledge and Complacency in New Product Learning

Forthcoming in Journal of Consumer Research
Number of pages: 40 Posted: 16 Oct 2002
Stacy Wood and John G. Lynch
University of South Carolina - Darla Moore School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 185 (168,978)
Citation 7

Abstract:

Loading...

14.

The Effects of the Online and Offline Purchase Environment on Consumer Choice of Familiar and Unfamiliar Brands

Number of pages: 14 Posted: 28 Sep 2015
Yvonne Saini and John G. Lynch
Wits Business School and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 162 (188,791)

Abstract:

Loading...

Accessibility-diagnosticity model, Brand familiarity, shopping environment, consumer choice

15.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 104 (265,954)

Abstract:

Loading...

median splits, false positive consumer psychology, power

16.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia Business School - Marketing
Downloads 99 (275,059)
Citation 2

Abstract:

Loading...

Direct replication, conceptual replication, replication and extension, external validity

17.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019
University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia Business School - Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine
Downloads 26 (502,682)

Abstract:

Loading...

consumer research, marketing, breaking boundaries, broad impact, marketplace stakeholders

18.

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

Journal of Consumer Research, Vol. 27, No. 3, 2000
Number of pages: 21 Posted: 15 Feb 2014
University of Pennsylvania - Marketing Department, Rice University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 26 (502,682)
Citation 11

Abstract:

Loading...

19.

Generous to a Fault? The Effect of Generosity of Employers’ Retirement Plan Contributions on Leakage from Cashing Out at Job Separation

Number of pages: 63 Posted: 01 Jan 2020
Yanwen Wang, Muxin Zhai and John G. Lynch
The University of British Columbia, Texas State University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 6 (626,920)

Abstract:

Loading...

20.

How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being

Number of pages: 67 Posted: 25 Nov 2019
University of Virginia - McIntire School of Commerce, University of Georgia, Catholic University of Portugal and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 4 (640,841)
Citation 1

Abstract:

Loading...

perceived financial well-being, scale development, well-being

21.

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?

Journal of Marketing Research, 45 (3), pp. 307-319, 2008, DOI: 10.1509/jmkr.45.3.307
Posted: 21 Dec 2007 Last Revised: 28 Jun 2018
David L. Alexander, John G. Lynch and Qing Wang
University of St. Thomas, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Warwick Business School, University of Warwick

Abstract:

Loading...

really-new products, purchase intentions, new product expectations, psychological distance, construal level theory

22.

Learning by Collaborative and Individual-Based Recommendation Agents

Forthcoming in Journal of Consumer Psychology
Posted: 11 Nov 2002
Dan Ariely, John G. Lynch and Manuel Aparicio IV
Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Saffron Technology, Inc.

Abstract:

Loading...