John G. Lynch

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

Ted Anderson Professor

Leeds School of Business

Boulder, CO 80309-0419

United States

http://www.colorado.edu/business/john-g-lynch-jr

  • University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

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    • Tel: 919-971-5201
SCHOLARLY PAPERS

18

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130

Scholarly Papers (18)

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1.

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science
Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014
Daniel Fernandes, John G. Lynch and Richard G. Netemeyer
Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce
Downloads 7,097 (753)

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Keywords: behavioral economics, household finance, consumer behavior, education systems, public policy, government programs, statistics, causal effects, design of experiments, meta-analysis, financial education, financial literacy

2.

Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010
Number of pages: 10 Posted: 20 Feb 2010
Xinshu Zhao, John G. Lynch and Qimei Chen
affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii
Downloads 1,130 (16,765)
Citation 26

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Mediation Analysis, Methodology

3.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch and Gary McClelland
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,053 (18,610)
Citation 3

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moderated regression, spotlight analysis, simple effects tests

4.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

MIT Sloan Working Paper No. 4191-01
Number of pages: 44 Posted: 16 Nov 2001
Dan Ariely and John G. Lynch
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 757 (29,992)
Citation 49

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5.

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

Journal of Consumer Research, Vol. 30, June 2003
Number of pages: 16 Posted: 26 Oct 2002
Kristin Diehl, Laura J. Kornish and John G. Lynch
University of Southern California - Marshall School of Business, University of Colorado at Boulder - Leeds School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 341 (82,149)
Citation 22

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6.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009
Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011
John G. Lynch, Richard G. Netemeyer, Stephen A. Spiller and Alessandra Zammit
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management
Downloads 328 (85,847)

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Planning, Scale development

7.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005
Alison King Lo, John G. Lynch and Richard Staelin
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business
Downloads 325 (86,713)
Citation 2

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fairness, targeted promotion, consumer behavior, product quality

8.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
Gary McClelland, John G. Lynch, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 258 (111,232)

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ANOVA, regression, median split, dichotomize, power, Type II errors

9.

On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes

Number of pages: 124 Posted: 12 Jun 2015 Last Revised: 29 Sep 2017
Adrian Ward and John G. Lynch
The University of Texas at Austin and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 249 (115,949)

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Financial Literacy, Financial Decision-Making, Information Search, Learning, Attention, Expertise, Education, Couples, Relationships, Transactive Memory, Cognitive Interdependence

10.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
John G. Lynch, Joseph W. Alba, Aradhna Krishna, Vicki Morwitz and Zeynep Gurhan-Canli
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 212 (135,258)

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11.

Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money

Number of pages: 58 Posted: 26 Jul 2004
Gal Zauberman and John G. Lynch
Yale and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 183 (155,181)
Citation 19

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Time, intetemporal choice, hyperbolic discounting

12.

Prior Knowledge and Complacency in New Product Learning

Forthcoming in Journal of Consumer Research
Number of pages: 40 Posted: 16 Oct 2002
Stacy Wood and John G. Lynch
University of South Carolina - Darla Moore School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 179 (158,220)
Citation 4

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13.

The Effects of the Online and Offline Purchase Environment on Consumer Choice of Familiar and Unfamiliar Brands

Number of pages: 14 Posted: 28 Sep 2015
Yvonne Saini and John G. Lynch
Wits Business School and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 149 (185,228)

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Accessibility-diagnosticity model, Brand familiarity, shopping environment, consumer choice

14.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
John G. Lynch, Gary McClelland, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 101 (248,635)

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median splits, false positive consumer psychology, power

15.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
John G. Lynch, Eric Bradlow, Joel C. Huber and Donald R. Lehmann
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia Business School - Marketing
Downloads 93 (262,517)

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Direct replication, conceptual replication, replication and extension, external validity

16.

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

Journal of Consumer Research, Vol. 27, No. 3, 2000
Number of pages: 21 Posted: 15 Feb 2014
J. Wesley Hutchinson, Wagner A. Kamakura and John G. Lynch
University of Pennsylvania - Marketing Department, Rice University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 26 (460,931)
Citation 5

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17.

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?

Journal of Marketing Research, 45 (3), pp. 307-319, 2008, DOI: 10.1509/jmkr.45.3.307
Posted: 21 Dec 2007 Last Revised: 28 Jun 2018
David L. Alexander, John G. Lynch and Qing Wang
University of St. Thomas, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Warwick Business School, University of Warwick

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really-new products, purchase intentions, new product expectations, psychological distance, construal level theory

18.

Learning by Collaborative and Individual-Based Recommendation Agents

Forthcoming in Journal of Consumer Psychology
Posted: 11 Nov 2002
Dan Ariely, John G. Lynch and Manuel Aparicio IV
Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Saffron Technology, Inc.

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Other Papers (1)

Total Downloads: 281    Citations: 0
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1.

Expense Neglect in Forecasting Personal Finances

Number of pages: 51 Posted: 27 Dec 2014 Last Revised: 17 Nov 2015
Jonathan Berman, An Tran, John G. Lynch and Gal Zauberman
London Business School - Department of Marketing, University of La Verne - Department of Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Yale
Downloads 281 (107,997)

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Forecasting, Financial Slack, Financial Decision-Making, Expense Neglect