John G. Lynch

University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

University of Colorado Distinguished Professor

Leeds School of Business

Boulder, CO 80309-0419

United States

http://https://www.colorado.edu/business/john-g-lynch-jr

  • University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making

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    • Tel: 919-971-5201
SCHOLARLY PAPERS

25

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TOTAL CITATIONS
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Top 2,280

in Total Papers Citations

389

Scholarly Papers (25)

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1.

Financial Literacy, Financial Education and Downstream Financial Behaviors (full paper and web appendix)

Forthcoming in Management Science
Number of pages: 103 Posted: 02 Oct 2013 Last Revised: 09 Jan 2014
Daniel Fernandes, John G. Lynch and Richard G. Netemeyer
Catholic University of Portugal, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Virginia - McIntire School of Commerce
Downloads 14,700 (622)
Citation 63

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Keywords: behavioral economics, household finance, consumer behavior, education systems, public policy, government programs, statistics, causal effects, design of experiments, meta-analysis, financial education, financial literacy

2.

Reconsidering Baron and Kenny: Myths and Truths About Mediation Analysis

Journal of Consumer Research, Vol. 37, August 2010
Number of pages: 10 Posted: 20 Feb 2010
Xinshu Zhao, John G. Lynch and Qimei Chen
affiliation not provided to SSRN, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Shidler College of Business, University of Hawaii
Downloads 1,912 (18,520)
Citation 137

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Mediation Analysis, Methodology

3.

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

Journal of Marketing Research, 2012, doi: 10.1509/jmr.12.0420
Number of pages: 57 Posted: 28 Jan 2013
Stephen A. Spiller, Gavan J. Fitzsimons, John G. Lynch and Gary McClelland
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of Colorado at Boulder - Department of Psychology
Downloads 1,630 (23,663)
Citation 28

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moderated regression, spotlight analysis, simple effects tests

4.

Wine Online: Search Costs and Competition on Price, Quality, and Distribution

Number of pages: 44 Posted: 16 Nov 2001
Dan Ariely and John G. Lynch
Duke University - Fuqua School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 931 (53,398)
Citation 36

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5.

How Am I Doing? Perceived Financial Well-Being, Its Potential Antecedents, and Its Relation to Overall Well-Being

Number of pages: 67 Posted: 25 Nov 2019
Richard G. Netemeyer, Dee Warmath, Daniel Fernandes and John G. Lynch
University of Virginia - McIntire School of Commerce, University of Georgia, Catholic University of Portugal and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 909 (55,415)
Citation 16

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perceived financial well-being, scale development, well-being

6.

The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing

MIT Sloan Research Paper No. 7129-24
Number of pages: 40 Posted: 30 May 2024 Last Revised: 30 Jan 2025
Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman and Catherine E. Tucker
University of Chicago - Booth School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, Yale University - Cowles Foundation - Department of Economics, Massachusetts Institute of Technology (MIT), University of Toronto - Rotman School of Management, Questrom School of Business, London Business School, Boston University, Northwestern - Kellogg and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 503 (119,932)
Citation 1

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Privacy, consumer protection, discrimination, digital exclusion, competition, regulation

7.

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and Money

Journal of Consumer Research, Vol. 37, No.1, pp.108-28, 2009
Number of pages: 21 Posted: 21 Sep 2009 Last Revised: 17 Mar 2011
John G. Lynch, Richard G. Netemeyer, Stephen A. Spiller and Alessandra Zammit
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Virginia - McIntire School of Commerce, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Bologna - Department of Management
Downloads 443 (138,044)
Citation 15

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Planning, Scale development

8.

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

Number of pages: 16 Posted: 26 Oct 2002
Kristin Diehl, Laura J. Kornish and John G. Lynch
University of Southern California - Marshall School of Business, University of Colorado at Boulder - Leeds School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 427 (144,043)
Citation 7

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9.

How to Attract Customers by Giving Them the Short End of the Stick

Number of pages: 44 Posted: 31 Oct 2005
Alison King Lo, John G. Lynch and Richard Staelin
Massachusetts Institute of Technology (MIT) - Sloan School of Management, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Duke University - Fuqua School of Business
Downloads 389 (161,570)
Citation 2

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fairness, targeted promotion, consumer behavior, product quality

10.

Expense Neglect in Forecasting Personal Finances

Number of pages: 51 Posted: 27 Dec 2014 Last Revised: 12 Nov 2019
Jonathan Berman, An Tran, John G. Lynch and Gal Zauberman
London Business School - Department of Marketing, University of La Verne - Department of Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Yale
Downloads 385 (162,058)
Citation 4

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Forecasting, Financial Slack, Financial Decision-Making, Expense Neglect

11.

Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money

Number of pages: 58 Posted: 26 Jul 2004
Gal Zauberman and John G. Lynch
Yale and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 355 (177,867)
Citation 14

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Time, intetemporal choice, hyperbolic discounting

12.

Inside Baseball: How Our Stereotypes of “Good Theory” Undermine Perceived Relevance of Marketing Scholarship

Number of pages: 49 Posted: 27 Dec 2022 Last Revised: 31 Jul 2024
John G. Lynch, Stijn M. J. van Osselaer and Patricia Torres
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Detroit Mercy - College of Business Administration
Downloads 334 (189,427)

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theory, relevance, construct-to-construct, phenomenon-to-construct, peer review criteria, research methods, nomological net

13.

On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes

Number of pages: 124 Posted: 12 Jun 2015 Last Revised: 29 Sep 2017
Adrian F. Ward and John G. Lynch
The University of Texas at Austin and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 329 (192,514)
Citation 15

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Financial Literacy, Financial Decision-Making, Information Search, Learning, Attention, Expertise, Education, Couples, Relationships, Transactive Memory, Cognitive Interdependence

14.

Median Splits, Type II Errors, and False Positive Consumer Psychology: Don't Fight the Power

Number of pages: 51 Posted: 20 Mar 2015 Last Revised: 10 Apr 2015
Gary McClelland, John G. Lynch, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons
University of Colorado at Boulder - Department of Psychology, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 327 (193,789)
Citation 4

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ANOVA, regression, median split, dichotomize, power, Type II errors

15.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
John G. Lynch, Joseph W. Alba, Aradhna Krishna, Vicki Morwitz and Zeynep Gurhan-Canli
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 257 (249,046)
Citation 9

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16.

The Effects of the Online and Offline Purchase Environment on Consumer Choice of Familiar and Unfamiliar Brands

Number of pages: 14 Posted: 28 Sep 2015
Yvonne Saini and John G. Lynch
Wits Business School and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 250 (256,170)

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Accessibility-diagnosticity model, Brand familiarity, shopping environment, consumer choice

17.

Prior Knowledge and Complacency in New Product Learning

Number of pages: 40 Posted: 16 Oct 2002
Stacy Wood and John G. Lynch
University of South Carolina - Darla Moore School of Business and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 242 (264,431)
Citation 9

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18.

Creating Boundary-Breaking Marketing-Relevant Consumer Research

Number of pages: 56 Posted: 12 Nov 2019
Deborah J. MacInnis, Vicki Morwitz, Simona Botti, Donna Hoffman, Robert Kozinets, Donald R. Lehmann, John G. Lynch and Cornelia Pechmann
University of Southern California - Marketing Department, Columbia University, London Business School, George Washington University, University of Southern California, Columbia University - Columbia Business School, Marketing, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and University of California Irvine
Downloads 182 (345,792)
Citation 13

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consumer research, marketing, breaking boundaries, broad impact, marketplace stakeholders

19.

Tis Not, Tis Not – Tis So, Tis So: Rebuttal of Rebuttal by Iacobucci, Posavac, Kardes, Schneider, and Popovich (2015) on the Appropriateness of Median Splits

Number of pages: 6 Posted: 27 Sep 2015 Last Revised: 28 Sep 2015
John G. Lynch, Gary McClelland, Julie R. Irwin, Stephen A. Spiller and Gavan J. Fitzsimons
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Psychology, University of Texas - McCombs School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and Duke University - Fuqua School of Business
Downloads 169 (369,167)

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median splits, false positive consumer psychology, power

20.

Cashing Out Retirement Savings at Job Separation

Number of pages: 52 Posted: 01 Jan 2020 Last Revised: 31 May 2024
Yanwen Wang, Muxin Zhai and John G. Lynch
University of British Columbia (UBC), Texas State University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 161 (384,806)
Citation 2

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Retirement Leakage, 401(k), Match Rate, Defined Contribution

21.

Reflections on the Replication Corner: In Praise of Conceptual Replications

Columbia Business School Research Paper No. 15-88
Number of pages: 39 Posted: 28 Sep 2015
John G. Lynch, Eric Bradlow, Joel C. Huber and Donald R. Lehmann
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Pennsylvania - Marketing Department, Duke University - Fuqua School of Business and Columbia University - Columbia Business School, Marketing
Downloads 140 (431,590)
Citation 3

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Direct replication, conceptual replication, replication and extension, external validity

22.

Information Overload in Consumer Response to Annuities: Eye-Tracking and Behavioral Evidence

Consumer Financial Protection Bureau Office of Research Working Paper No. 23-01
Number of pages: 52 Posted: 22 Mar 2023 Last Revised: 05 Apr 2023
Joseph Harvey, John G. Lynch, Philip Fernbach and Ji Hoon Jhang
Consumer Financial Protection Bureau, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Colorado at Boulder - Department of Marketing and affiliation not provided to SSRN
Downloads 138 (436,556)

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23.

Unobserved Heterogeneity as an Alternative Explanation for 'Reversal' Effects in Behavioral Research

Journal of Consumer Research, Vol. 27, No. 3, 2000
Number of pages: 21 Posted: 15 Feb 2014
J. Wesley Hutchinson, Wagner A. Kamakura and John G. Lynch
University of Pennsylvania - Marketing Department, Rice University and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 72 (676,984)
Citation 11

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24.

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?

Journal of Marketing Research, 45 (3), pp. 307-319, 2008, DOI: 10.1509/jmkr.45.3.307
Posted: 21 Dec 2007 Last Revised: 28 Jun 2018
David L. Alexander, John G. Lynch and Qing Wang
University of St. Thomas, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Warwick Business School, University of Warwick

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really-new products, purchase intentions, new product expectations, psychological distance, construal level theory

25.

Learning by Collaborative and Individual-Based Recommendation Agents

Forthcoming in Journal of Consumer Psychology
Posted: 11 Nov 2002
Dan Ariely, John G. Lynch and Manuel Aparicio IV
Duke University - Fuqua School of Business, University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making and Saffron Technology, Inc.

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