Gangshu (George) Cai

Santa Clara University

500 El Camino Real

Santa Clara, CA CA 95053

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 29,318

SSRN RANKINGS

Top 29,318

in Total Papers Downloads

1,213

CITATIONS
Rank 40,132

SSRN RANKINGS

Top 40,132

in Total Papers Citations

4

Scholarly Papers (15)

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Marketing Science, Vol. 31, No. 1, pp. 172-187, 2012
Number of pages: 48 Posted: 29 Sep 2011 Last Revised: 28 Feb 2012
Gangshu (George) Cai, Yue Dai and Sean Zhou
Santa Clara University, Fudan University - Department of Management Science and The Chinese University of Hong Kong (CUHK)
Downloads 184 (133,801)
Citation 1

Abstract:

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Marketing Science, Vol. 31, No. 1, 2012; pp. 172-187; DOI: 10.1287/mksc.1110.0688
Posted: 24 Oct 2012
Gangshu (George) Cai, Yue Dai and Sean Zhou
Santa Clara University, Fudan University and affiliation not provided to SSRN

Abstract:

exclusive channels, channel competition, revenue sharing, complementary goods

2.

The Roles of Bank and Trade Credits: Theoretical Analysis and Empirical Evidence

Productions and Operations Management, Forthcoming
Number of pages: 54 Posted: 04 Sep 2012
Gangshu (George) Cai, Xiangfeng Chen and Zhiguo Xiao
Santa Clara University, Fudan University - School of Management and Fudan University - School of Management
Downloads 137 (147,633)

Abstract:

trade credit, bank credit, capital constrained, news vendor, moral hazard

3.

Advertising in Asymmetric Competing Supply Chains

Production and Operations Management, Forthcoming
Number of pages: 68 Posted: 09 Apr 2013 Last Revised: 26 Apr 2013
Bin Liu, Gangshu (George) Cai and Andy A. Tsay
Henan Agricultural University, Santa Clara University and Santa Clara University - Leavey School of Business
Downloads 132 (144,584)

Abstract:

manufacturer advertising, retailer advertising, cost sharing, supply chain competition, game theory

4.

Equilibrium Financing in a Distribution Channel with Capital Constraint

Productions and Operations Management, Forthcoming
Number of pages: 39 Posted: 29 Jul 2012
Bing Jing, Xiangfeng Chen and Gangshu (George) Cai
Cheung Kong Graduate School of Business, Fudan University - School of Management and Santa Clara University
Downloads 77 (187,999)

Abstract:

capital constraint, distribution channel, financing, trade credit

5.

Procurement with Reverse Auction and Flexible Noncompetitive Contracts

Sean X. Zhou, Zhijie Tao, Nianbing Zhang, and Gangshu Cai. 2015. Procurement with Reverse Auction and Ex Ante Flexible Noncompetitive Contracts. Decision Sciences. Forthcoming.
Number of pages: 47 Posted: 27 Feb 2012 Last Revised: 22 Feb 2015
Sean Zhou, Zhijie Tao, Nianbing Zhang and Gangshu (George) Cai
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK), CITIC Securities and Santa Clara University
Downloads 70 (234,461)

Abstract:

Multi-unit reverse auction, procurement, Nash equilibrium, flexible noncompetitive contracts

Modeling Multichannel Supply Chain Management with Marketing Mixes: A Survey

Handbook of Research on Distribution Channels, Forthcoming
Number of pages: 62 Posted: 22 Sep 2015
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University - Department of Management Science and Fudan University
Downloads 46 (340,101)

Abstract:

Modeling Multichannel Supply Chain Management with Marketing Mixes: A Survey

Handbook of Research on Distribution Channels edited by/ by (Charles A. Ingene and Rajiv P. Dant/ Gangshu (George) Cai, Yue Dai, Wenzhu Zhang) Edward Elgar Publishing 2018 Forthcoming
Number of pages: 68 Posted: 10 May 2017
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University and Fudan University
Downloads 9 (516,069)

Abstract:

Modeling Multichannel Supply Chain Management With Marketing Mixes: A Survey

Chapter in: Edward Elgar Publishing, Handbook of Research on Distribution Channels, edited by (Charles A. Ingene and Rajiv P. Dant/Gangshu (George) Cai, Yue Dai, Wenzhu Zhang) 2018, Forthcoming
Number of pages: 68 Posted: 10 May 2017
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University - Department of Management Science and Fudan University - School of Management
Downloads 4 (541,511)

Abstract:

7.

Channel Selection and Coordination in Dual-Channel Supply Chains

Journal of Retailing, 86 (1) 22-36, 2010
Number of pages: 32 Posted: 29 Jul 2012
Gangshu (George) Cai
Santa Clara University
Downloads 53 (266,296)
Citation 2

Abstract:

channel selection, channel competition, channel coordination, Pareto zone

8.

In-Store Referrals on the Internet

Journal of Retailing. 87(4), 563-578, 2011
Number of pages: 35 Posted: 29 Jul 2012
Gangshu (George) Cai and Ying-Ju Chen
Santa Clara University and Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management
Downloads 26 (337,255)

Abstract:

retailer referral, third-party referral, channel competition, game theory

9.

Online Manufacturer Referral to Heterogeneous Retailers

Production and Operations Management, Forthcoming
Number of pages: 53 Posted: 16 Feb 2015
Hao Wu, Gangshu (George) Cai, Jian Chen and Chwen Sheu
Tsinghua University - School of Economics & Management, Santa Clara University, Tsinghua University and Kansas State University - Department of Management
Downloads 20 (252,334)

Abstract:

manufacturer referral; heterogeneous retailers; channel competition; game theory

10.

Optimal Reserve Prices in Name-Your-Own-Price Auctions with Bidding and Channel Options

Production and Operations Management, 18 (6), 653-671, 2009
Number of pages: 32 Posted: 29 Jul 2012
Gangshu (George) Cai, Xiuli Chao and Jianbin Li
Santa Clara University, University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering and Huazhong University of Science and Technology
Downloads 20 (433,166)

Abstract:

Reserve Price, Name-Your-Own-Price (NYOP), Single-Bid, Double-Bid, Dual-Channel

11.

Design of Online Auctions: Proxy versus Non-Proxy Settings

Decision Support Systems, September 2011
Number of pages: 29 Posted: 10 Dec 2012
Gangshu (George) Cai, Ying-Ju Chen and Xiting Gong
Santa Clara University, Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and The Chinese University of Hong Kong (CUHK)
Downloads 9 (469,288)
Citation 1

Abstract:

e-commerce, sequential auctions, proxy bidding, traffic congestion

12.

The Role of Expectation-Reality Discrepancy in Mobile Service Contracts

Number of pages: 44 Posted: 03 May 2017
Xuying Zhao, Hong Guo, Gangshu (George) Cai and Subhajyoti Bandyopadhyay
University of Notre Dame, University of Notre Dame, Santa Clara University and University of Florida - Warrington College of Business Administration
Downloads 0 (469,288)

Abstract:

Mobile service contracts, expectation-reality discrepancy, pricing, competition

13.

Design of the Reverse Channel for Remanufacturing: Must Profit-Maximization Harm the Environment?

Production and Operations Management, Forthcoming
Number of pages: 57 Posted: 24 Apr 2017
Lan Wang, Gangshu (George) Cai, Andy A. Tsay and Asoo Vakharia
California State University, East Bay, Santa Clara University, Santa Clara University - Leavey School of Business and University of Florida
Downloads 0 (512,621)

Abstract:

Reverse Channel Design, Remanufacturing; Outsourcing, Environmental Impact

14.

Push, Pull, and Supply Chain Risk Averse Attitude

Number of pages: 41 Posted: 17 Oct 2016
Lei Yang, Gangshu (George) Cai and Jian Chen
South China University of Technology, Santa Clara University and Tsinghua University
Downloads 0 (331,262)

Abstract:

Push and Pull Supply Chains; Risk Averse Attitude; Supply Chain Coordination; Newsvendor

15.

The Cash Flow Advantages of 3PLs as Supply Chain Orchestrators

Number of pages: 41 Posted: 25 Oct 2015 Last Revised: 10 Mar 2017
Xiangfeng Chen, Gangshu (George) Cai and Jing-Sheng Jeannette Song
Fudan University - School of Management, Santa Clara University and Duke University - Fuqua School of Business
Downloads 0 (186,813)

Abstract:

third-party logistics (3PL); payment scheme; cash opportunity cost; newsvendor; supply chain