Gangshu (George) Cai

Santa Clara University

500 El Camino Real

Santa Clara, CA CA 95053

United States

SCHOLARLY PAPERS

25

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2,373

CITATIONS
Rank 29,869

SSRN RANKINGS

Top 29,869

in Total Papers Citations

13

Scholarly Papers (25)

1.

The Cash Flow Advantages of 3PLs as Supply Chain Orchestrators

Xiangfeng Chen, Gangshu Cai, and Jeanette Song. 2017. The Cash Flow Advantages of Supply Chain Orchestrators. Manufacturing & Service Operations Management. Forthcoming.
Number of pages: 33 Posted: 25 Oct 2015 Last Revised: 07 Aug 2017
Xiangfeng Chen, Gangshu (George) Cai and Jing-Sheng Jeannette Song
Fudan University - School of Management, Santa Clara University and Duke University - Fuqua School of Business
Downloads 294 (101,742)

Abstract:

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third-party logistics (3PL); payment scheme; cash opportunity cost; newsvendor; supply chain

2.

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Marketing Science, Vol. 31, No. 1, pp. 172-187, 2012
Number of pages: 48 Posted: 29 Sep 2011 Last Revised: 28 Feb 2012
Gangshu (George) Cai, Yue Dai and Sean Zhou
Santa Clara University, Fudan University - Department of Management Science and The Chinese University of Hong Kong (CUHK)
Downloads 202 (148,540)
Citation 14

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3.

Advertising in Asymmetric Competing Supply Chains

Bin Liu, Gangshu Cai, and Andy Tsay. 2014. Advertising in Asymmetric Competing Supply Chains. Production and Operations Management. 23(11), 1845-1858.
Number of pages: 68 Posted: 09 Apr 2013 Last Revised: 12 Aug 2017
Bin Liu, Gangshu (George) Cai and Andy Tsay
Henan Agricultural University, Santa Clara University and Santa Clara University - Leavey School of Business
Downloads 190 (157,191)
Citation 3

Abstract:

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manufacturer advertising, retailer advertising, cost sharing, supply chain competition, game theory

4.

The Roles of Bank and Trade Credits: Theoretical Analysis and Empirical Evidence

Gangshu Cai, Xiangfeng Chen, and Zhiguo Xiao. 2014. The Roles of Bank and Trade Credits: Theoretical Analysis and Empirical Evidence. Productions and Operations Management. 23(4), 583-598.
Number of pages: 54 Posted: 04 Sep 2012 Last Revised: 12 Aug 2017
Gangshu (George) Cai, Xiangfeng Chen and Zhiguo Xiao
Santa Clara University, Fudan University - School of Management and Fudan University - School of Management
Downloads 190 (157,191)
Citation 1

Abstract:

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trade credit, bank credit, capital constrained, news vendor, moral hazard

5.

Equilibrium Financing in a Distribution Channel with Capital Constraint

Bing Jing, Xiangfeng Chen, and Gangshu Cai. 2012. Equilibrium Financing in a Distribution Channel with Capital Constraint. Productions and Operations Management. 21(6), 1090-1101.
Number of pages: 39 Posted: 29 Jul 2012 Last Revised: 12 Aug 2017
Bing Jing, Xiangfeng Chen and Gangshu (George) Cai
Cheung Kong Graduate School of Business, Fudan University - School of Management and Santa Clara University
Downloads 185 (160,990)
Citation 3

Abstract:

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capital constraint, distribution channel, financing, trade credit

6.

Push, Pull, and Supply Chain Risk Averse Attitude

Yang, Lei, Cai, Gangshu (George) and Chen, Jian. 2018. Push, Pull, and Supply Chain Risk Averse Attitude. Production and Operations Management, Forthcoming
Number of pages: 41 Posted: 17 Oct 2016 Last Revised: 13 Mar 2018
Lei Yang, Gangshu (George) Cai and Jian Chen
South China University of Technology, Santa Clara University and Tsinghua University
Downloads 156 (186,818)
Citation 1

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Push and Pull Supply Chains; Risk Averse Attitude; Supply Chain Coordination; Newsvendor

Modeling Multichannel Supply Chain Management with Marketing Mixes: A Survey

Handbook of Research on Distribution Channels, Forthcoming
Number of pages: 62 Posted: 22 Sep 2015
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University - Department of Management Science and Fudan University
Downloads 91 (280,523)

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Modeling Multichannel Supply Chain Management with Marketing Mixes: A Survey

Handbook of Research on Distribution Channels edited by/ by (Charles A. Ingene and Rajiv P. Dant/ Gangshu (George) Cai, Yue Dai, Wenzhu Zhang) Edward Elgar Publishing 2018 Forthcoming
Number of pages: 68 Posted: 10 May 2017
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University and Fudan University
Downloads 35 (449,506)

Abstract:

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Modeling Multichannel Supply Chain Management With Marketing Mixes: A Survey

Chapter in: Edward Elgar Publishing, Handbook of Research on Distribution Channels, edited by (Charles A. Ingene and Rajiv P. Dant/Gangshu (George) Cai, Yue Dai, Wenzhu Zhang) 2018, Forthcoming
Number of pages: 68 Posted: 10 May 2017
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University - Department of Management Science and Fudan University - School of Management
Downloads 26 (495,489)

Abstract:

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8.

Online Manufacturer Referral to Heterogeneous Retailers

Hao Wu, Gangshu Cai, Jian Chen, and Chwen Sheu. 2015. Manufacturer Internet Referral with Heterogeneous Retailers. Production and Operations Management. 24(11), 1768–1782.
Number of pages: 53 Posted: 16 Feb 2015 Last Revised: 12 Aug 2017
Hao Wu, Gangshu (George) Cai, Jian Chen and Chwen Sheu
Tsinghua University - School of Economics & Management, Santa Clara University, Tsinghua University and Kansas State University - Department of Management
Downloads 110 (245,155)

Abstract:

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manufacturer referral; heterogeneous retailers; channel competition; game theory

9.

Financing Multiple Heterogeneous Suppliers in Assembly Systems

Manufacturing & Service Operations Management, Forthcoming
Number of pages: 40 Posted: 14 Aug 2017
Shiming Deng, Chaocheng Gu, Gangshu (George) Cai and Yanhai Li
Huazhong University of Science and Technology (Formerly Tongi Medical University) - School of Management, Huazhong University of Science and Technology (Formerly Tongi Medical University) - School of Management, Santa Clara University and Huazhong University of Science and Technology (Formerly Tongi Medical University) - School of Management
Downloads 109 (246,782)

Abstract:

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Buyer Finance; Bank Finance; Heterogenous Suppliers; Operations-Finance Interface; Assembly Supply Chain

10.

Channel Selection and Coordination in Dual-Channel Supply Chains

Journal of Retailing, 86 (1) 22-36, 2010
Number of pages: 32 Posted: 29 Jul 2012
Gangshu (George) Cai
Santa Clara University
Downloads 108 (248,381)
Citation 23

Abstract:

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channel selection, channel competition, channel coordination, Pareto zone

11.

Guarantor Financing in a Four-Party Supply Chain with Leadership Influence

Number of pages: 41 Posted: 23 Aug 2017
Weihua Zhou, Tiantian Lin and Gangshu (George) Cai
Zhejiang University, Zhejiang University and Santa Clara University
Downloads 107 (250,001)
Citation 1

Abstract:

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manufacturer guarantor financing; 3PL guarantor financing; bank financing; newsvendor theory; Stackelberg leadership; Nash game

12.

Procurement with Reverse Auction and Flexible Noncompetitive Contracts

Sean X. Zhou, Zhijie Tao, Nianbing Zhang, and Gangshu Cai. 2015. Procurement with Reverse Auction and Ex Ante Flexible Noncompetitive Contracts. Decision Sciences. 47(3), 554–581.
Number of pages: 47 Posted: 27 Feb 2012 Last Revised: 12 Aug 2017
Sean Zhou, Zhijie Tao, Nianbing Zhang and Gangshu (George) Cai
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK), CITIC Securities and Santa Clara University
Downloads 98 (265,397)

Abstract:

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Multi-unit reverse auction, procurement, Nash equilibrium, flexible noncompetitive contracts

13.

Retailer Early Payment Financing in Pull Supply Chains

Number of pages: 41 Posted: 21 Aug 2017
Xiangfeng Chen, Qihui Lu and Gangshu (George) Cai
Fudan University - School of Management, Zhejiang Gongshang University (ZJGSU) - School of Business Administration and Santa Clara University
Downloads 96 (268,927)
Citation 1

Abstract:

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bank financing; early payment financing; in-house factor financing; pull supply chain; newsvendor

14.

The Role of Expectation-Reality Discrepancy in Mobile Service Contracts

Number of pages: 44 Posted: 03 May 2017
Xuying Zhao, Hong Guo, Gangshu (George) Cai and Subhajyoti Bandyopadhyay
University of Notre Dame, University of Notre Dame, Santa Clara University and University of Florida - Warrington College of Business Administration
Downloads 59 (355,097)

Abstract:

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Mobile service contracts, expectation-reality discrepancy, pricing, competition

15.

In-Store Referrals on the Internet

Journal of Retailing. 87(4), 563-578, 2011
Number of pages: 35 Posted: 29 Jul 2012
Gangshu (George) Cai and Ying-Ju Chen
Santa Clara University and Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management
Downloads 55 (367,422)
Citation 4

Abstract:

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retailer referral, third-party referral, channel competition, game theory

16.

Implications of Price Matching in Supply Chain Negotiation

Number of pages: 47 Posted: 22 Aug 2017
Weixin Shang and Gangshu (George) Cai
Lingnan University and Santa Clara University
Downloads 53 (373,603)

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price matching negotiation; simultaneous negotiation; Nash bargaining; channel competition; channel coordination

17.

Who Benefits From Banning Discriminatory Wholesale Pricing When Retailers Can Price Match?

Number of pages: 34 Posted: 29 Dec 2018
Arcan Nalca and Gangshu (George) Cai
Smith School of Business and Santa Clara University
Downloads 34 (447,652)

Abstract:

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wholesale price discrimination, price-matching guarantee, supply chain management, distribution channels, channel competition

18.

Competitive Retailer Strategies for New Market Research, Entry and Positioning Decisions

Xiaodong Yang, Gangshu Cai, Ying-ju Chen, and Sunny Yang. 2017. Competitive Retailer Strategies for New Market Research, Entry and Positioning Decisions. Journal of Retailing. 93 (2), 172-186.
Number of pages: 59 Posted: 08 Aug 2017 Last Revised: 12 Aug 2017
Xiaodong Yang, Gangshu (George) Cai, Ying-Ju Chen and Shu-Jung Sunny Yang
Beijing Foreign Studies University, Santa Clara University, Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and Southampton Business School, University of Southampton
Downloads 34 (443,441)

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Market research; Positioning; Retail market uncertainty; Competitive strategies; Game theory

19.

Design of the Reverse Channel for Remanufacturing: Must Profit-Maximization Harm the Environment?

Production and Operations Management, Forthcoming
Number of pages: 57 Posted: 24 Apr 2017
Lan Wang, Gangshu (George) Cai, Andy Tsay and Asoo Vakharia
California State University, East Bay, Santa Clara University, Santa Clara University - Leavey School of Business and University of Florida
Downloads 30 (461,424)

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Reverse Channel Design, Remanufacturing; Outsourcing, Environmental Impact

20.

Joint Logistics and Financial Services by a 3PL Firm

European Journal of Operational Research, Vol. 214(3), p. 579-587, 2011
Number of pages: 25 Posted: 23 Aug 2017
Xiangfeng Chen and Gangshu (George) Cai
Fudan University - School of Management and Santa Clara University
Downloads 29 (466,211)
Citation 9

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Third Party Logistics (3PL); Budget-Constrained Retailer; Supply Chain; Financial Service

21.

Optimal Reserve Prices in Name-Your-Own-Price Auctions with Bidding and Channel Options

Production and Operations Management, 18 (6), 653-671, 2009
Number of pages: 32 Posted: 29 Jul 2012
Gangshu (George) Cai, Xiuli Chao and Jianbin Li
Santa Clara University, University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering and Huazhong University of Science and Technology (Formerly Tongi Medical University)
Downloads 27 (476,237)
Citation 12

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Reserve Price, Name-Your-Own-Price (NYOP), Single-Bid, Double-Bid, Dual-Channel

22.

Design of Online Auctions: Proxy versus Non-Proxy Settings

Decision Support Systems, September 2011
Number of pages: 29 Posted: 10 Dec 2012
Gangshu (George) Cai, Ying-Ju Chen and Xiting Gong
Santa Clara University, Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management and The Chinese University of Hong Kong
Downloads 17 (532,499)
Citation 1

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e-commerce, sequential auctions, proxy bidding, traffic congestion

23.

The Effects of Herding and Word of Mouth in a Two-Period Advertising Signaling Model

European Journal of Operational Research, Forthcoming
Number of pages: 33 Posted: 07 Dec 2018
Xueping Zhen, Gangshu (George) Cai, Reo Song and Sungha Jang
Shanghai Maritime University (SMU), Santa Clara University, California State University, Long Beach - College of Business Administration and Kansas State University - College of Business Administration
Downloads 16 (538,172)

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Word of mouth, Herding effect, Advertising, Product quality, Signaling game

24.

An Evolutionary Game Theoretic Perspective on E-Collaboration: The Collaboration Effort and Media Relativeness

Gangshu Cai and Ned Kock. 2009. An Evolutionary Game Theoretic Perspective on E-Collaboration: The Collaboration Effort and Media Relativeness. European Journal of Operational Research, 194(3), 821-833.
Number of pages: 27 Posted: 25 Aug 2017
Gangshu (George) Cai and Ned Kock
Santa Clara University and Texas A&M International University - College of Business
Downloads 11 (568,184)
Citation 2

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e-collaboration; collaboration effort; media selection; evolutionary game theory; social punishment

25.

Monte Carlo Approximation in Incomplete Information, Sequential Auction Games

Decision Support Systems, Vol. 39(2), p. 153-168, 2005
Number of pages: 35 Posted: 23 Aug 2017
Gangshu (George) Cai and Peter Wurman
Santa Clara University and North Carolina State University
Downloads 11 (568,184)
Citation 1

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Sequential Auctions, Game Theory, Monte Carlo Sampling, Incomplete Information