Gangshu (George) Cai

Santa Clara University

500 El Camino Real

Santa Clara, CA CA 95053

United States

SCHOLARLY PAPERS

23

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CITATIONS
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Top 36,292

in Total Papers Citations

5

Scholarly Papers (23)

1.

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Marketing Science, Vol. 31, No. 1, pp. 172-187, 2012
Number of pages: 48 Posted: 29 Sep 2011 Last Revised: 28 Feb 2012
Gangshu (George) Cai, Yue Dai and Sean Zhou
Santa Clara University, Fudan University - Department of Management Science and The Chinese University of Hong Kong (CUHK)
Downloads 186 (137,512)
Citation 1

Abstract:

2.

The Roles of Bank and Trade Credits: Theoretical Analysis and Empirical Evidence

Gangshu Cai, Xiangfeng Chen, and Zhiguo Xiao. 2014. The Roles of Bank and Trade Credits: Theoretical Analysis and Empirical Evidence. Productions and Operations Management. 23(4), 583-598.
Number of pages: 54 Posted: 04 Sep 2012 Last Revised: 12 Aug 2017
Gangshu (George) Cai, Xiangfeng Chen and Zhiguo Xiao
Santa Clara University, Fudan University - School of Management and Fudan University - School of Management
Downloads 137 (149,110)

Abstract:

trade credit, bank credit, capital constrained, news vendor, moral hazard

3.

Advertising in Asymmetric Competing Supply Chains

Bin Liu, Gangshu Cai, and Andy Tsay. 2014. Advertising in Asymmetric Competing Supply Chains. Production and Operations Management. 23(11), 1845-1858.
Number of pages: 68 Posted: 09 Apr 2013 Last Revised: 12 Aug 2017
Bin Liu, Gangshu (George) Cai and Andy A. Tsay
Henan Agricultural University, Santa Clara University and Santa Clara University - Leavey School of Business
Downloads 132 (145,971)

Abstract:

manufacturer advertising, retailer advertising, cost sharing, supply chain competition, game theory

Modeling Multichannel Supply Chain Management with Marketing Mixes: A Survey

Handbook of Research on Distribution Channels, Forthcoming
Number of pages: 62 Posted: 22 Sep 2015
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University - Department of Management Science and Fudan University
Downloads 55 (323,813)

Abstract:

Modeling Multichannel Supply Chain Management with Marketing Mixes: A Survey

Handbook of Research on Distribution Channels edited by/ by (Charles A. Ingene and Rajiv P. Dant/ Gangshu (George) Cai, Yue Dai, Wenzhu Zhang) Edward Elgar Publishing 2018 Forthcoming
Number of pages: 68 Posted: 10 May 2017
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University and Fudan University
Downloads 21 (461,889)

Abstract:

Modeling Multichannel Supply Chain Management With Marketing Mixes: A Survey

Chapter in: Edward Elgar Publishing, Handbook of Research on Distribution Channels, edited by (Charles A. Ingene and Rajiv P. Dant/Gangshu (George) Cai, Yue Dai, Wenzhu Zhang) 2018, Forthcoming
Number of pages: 68 Posted: 10 May 2017
Gangshu (George) Cai, Yue Dai and Wenzhu Zhang
Santa Clara University, Fudan University - Department of Management Science and Fudan University - School of Management
Downloads 9 (531,334)

Abstract:

5.

Equilibrium Financing in a Distribution Channel with Capital Constraint

Bing Jing, Xiangfeng Chen, and Gangshu Cai. 2012. Equilibrium Financing in a Distribution Channel with Capital Constraint. Productions and Operations Management. 21(6), 1090-1101.
Number of pages: 39 Posted: 29 Jul 2012 Last Revised: 12 Aug 2017
Bing Jing, Xiangfeng Chen and Gangshu (George) Cai
Cheung Kong Graduate School of Business, Fudan University - School of Management and Santa Clara University
Downloads 77 (175,736)

Abstract:

capital constraint, distribution channel, financing, trade credit

6.

Procurement with Reverse Auction and Flexible Noncompetitive Contracts

Sean X. Zhou, Zhijie Tao, Nianbing Zhang, and Gangshu Cai. 2015. Procurement with Reverse Auction and Ex Ante Flexible Noncompetitive Contracts. Decision Sciences. 47(3), 554–581.,
Number of pages: 47 Posted: 27 Feb 2012 Last Revised: 12 Aug 2017
Sean Zhou, Zhijie Tao, Nianbing Zhang and Gangshu (George) Cai
The Chinese University of Hong Kong (CUHK), The Chinese University of Hong Kong (CUHK), CITIC Securities and Santa Clara University
Downloads 70 (239,214)

Abstract:

Multi-unit reverse auction, procurement, Nash equilibrium, flexible noncompetitive contracts

7.

Channel Selection and Coordination in Dual-Channel Supply Chains

Journal of Retailing, 86 (1) 22-36, 2010
Number of pages: 32 Posted: 29 Jul 2012
Gangshu (George) Cai
Santa Clara University
Downloads 53 (269,294)
Citation 2

Abstract:

channel selection, channel competition, channel coordination, Pareto zone

8.

In-Store Referrals on the Internet

Journal of Retailing. 87(4), 563-578, 2011
Number of pages: 35 Posted: 29 Jul 2012
Gangshu (George) Cai and Ying-Ju Chen
Santa Clara University and School of Business and Management and School of Engineering, Hong Kong University of Science & Technology (HKUST)
Downloads 26 (342,586)

Abstract:

retailer referral, third-party referral, channel competition, game theory

9.

Online Manufacturer Referral to Heterogeneous Retailers

Hao Wu, Gangshu Cai, Jian Chen, and Chwen Sheu. 2015. Manufacturer Internet Referral with Heterogeneous Retailers. Production and Operations Management. 24(11), 1768–1782.,
Number of pages: 53 Posted: 16 Feb 2015 Last Revised: 12 Aug 2017
Hao Wu, Gangshu (George) Cai, Jian Chen and Chwen Sheu
Tsinghua University - School of Economics & Management, Santa Clara University, Tsinghua University and Kansas State University - Department of Management
Downloads 20 (253,455)

Abstract:

manufacturer referral; heterogeneous retailers; channel competition; game theory

10.

Optimal Reserve Prices in Name-Your-Own-Price Auctions with Bidding and Channel Options

Production and Operations Management, 18 (6), 653-671, 2009
Number of pages: 32 Posted: 29 Jul 2012
Gangshu (George) Cai, Xiuli Chao and Jianbin Li
Santa Clara University, University of Michigan at Ann Arbor - Department of Industrial and Operations Engineering and Huazhong University of Science and Technology
Downloads 20 (447,001)

Abstract:

Reserve Price, Name-Your-Own-Price (NYOP), Single-Bid, Double-Bid, Dual-Channel

11.

Design of Online Auctions: Proxy versus Non-Proxy Settings

Decision Support Systems, September 2011
Number of pages: 29 Posted: 10 Dec 2012
Gangshu (George) Cai, Ying-Ju Chen and Xiting Gong
Santa Clara University, School of Business and Management and School of Engineering, Hong Kong University of Science & Technology (HKUST) and The Chinese University of Hong Kong (CUHK)
Downloads 9 (478,386)
Citation 1

Abstract:

e-commerce, sequential auctions, proxy bidding, traffic congestion

12.

An Evolutionary Game Theoretic Perspective on E-Collaboration: The Collaboration Effort and Media Relativeness

Gangshu Cai and Ned Kock. 2009. An Evolutionary Game Theoretic Perspective on E-Collaboration: The Collaboration Effort and Media Relativeness. European Journal of Operational Research, 194(3), 821-833.
Number of pages: 27 Posted: 25 Aug 2017
Gangshu (George) Cai and Ned Kock
Santa Clara University and Texas A&M International University
Downloads 0 (532,568)

Abstract:

e-collaboration; collaboration effort; media selection; evolutionary game theory; social punishment

13.

Joint Logistics and Financial Services by a 3PL Firm

European Journal of Operational Research, Vol. 214(3), p. 579-587, 2011
Number of pages: 25 Posted: 23 Aug 2017
Xiangfeng Chen and Gangshu (George) Cai
Fudan University - School of Management and Santa Clara University
Downloads 0 (523,414)

Abstract:

Third Party Logistics (3PL); Budget-Constrained Retailer; Supply Chain; Financial Service

14.

Guarantor Financing in a Four-Party Supply Chain with Leadership Influence

Number of pages: 41 Posted: 23 Aug 2017
Weihua Zhou, Tiantian Lin and Gangshu (George) Cai
Zhejiang University, Zhejiang University and Santa Clara University
Downloads 0 (483,648)

Abstract:

manufacturer guarantor financing; 3PL guarantor financing; bank financing; newsvendor theory; Stackelberg leadership; Nash game

15.

Monte Carlo Approximation in Incomplete Information, Sequential Auction Games

Decision Support Systems, Vol. 39(2), p. 153-168, 2005
Number of pages: 35 Posted: 23 Aug 2017
Gangshu (George) Cai and Peter R. Wurman
Santa Clara University and North Carolina State University
Downloads 0 (555,058)
Citation 1

Abstract:

Sequential Auctions, Game Theory, Monte Carlo Sampling, Incomplete Information

16.

Implications of Price Matching in Supply Chain Negotiation

Number of pages: 47 Posted: 22 Aug 2017
Weixin Shang and Gangshu (George) Cai
Lingnan University and Santa Clara University
Downloads 0 (514,111)

Abstract:

price matching negotiation; simultaneous negotiation; Nash bargaining; channel competition; channel coordination

17.

Retailer Early Payment Financing in Pull Supply Chains

Number of pages: 41 Posted: 21 Aug 2017
Xiangfeng Chen, Qihui Lu and Gangshu (George) Cai
Fudan University - School of Management, Zhejiang Gongshang University (ZJGSU) - School of Business Administration and Santa Clara University
Downloads 0 (509,187)

Abstract:

bank financing; early payment financing; in-house factor financing; pull supply chain; newsvendor

18.

Financing Multiple Heterogeneous Suppliers in Assembly Systems

Manufacturing & Service Operations Management, Forthcoming
Number of pages: 40 Posted: 14 Aug 2017
Shiming Deng, Chaocheng Gu, Gangshu (George) Cai and Yanhai Li
Huazhong University of Science and Technology - School of Management, Huazhong University of Science and Technology - School of Management, Santa Clara University and Huazhong University of Science and Technology - School of Management
Downloads 0 (457,560)

Abstract:

Buyer Finance; Bank Finance; Heterogenous Suppliers; Operations-Finance Interface; Assembly Supply Chain

19.

Competitive Retailer Strategies for New Market Research, Entry and Positioning Decisions

Xiaodong Yang, Gangshu Cai, Ying-ju Chen, and Sunny Yang. 2017. Competitive Retailer Strategies for New Market Research, Entry and Positioning Decisions. Journal of Retailing. 93 (2), 172-186.
Number of pages: 59 Posted: 08 Aug 2017 Last Revised: 12 Aug 2017
Xiaodong Yang, Gangshu (George) Cai, Ying-Ju Chen and Shu-Jung Sunny Yang
Beijing Foreign Studies University, Santa Clara University, School of Business and Management and School of Engineering, Hong Kong University of Science & Technology (HKUST) and Southampton Business School, University of Southampton
Downloads 0 (514,111)

Abstract:

Market research; Positioning; Retail market uncertainty; Competitive strategies; Game theory

20.

The Role of Expectation-Reality Discrepancy in Mobile Service Contracts

Number of pages: 44 Posted: 03 May 2017
Xuying Zhao, Hong Guo, Gangshu (George) Cai and Subhajyoti Bandyopadhyay
University of Notre Dame, University of Notre Dame, Santa Clara University and University of Florida - Warrington College of Business Administration
Downloads 0 (407,676)

Abstract:

Mobile service contracts, expectation-reality discrepancy, pricing, competition

21.

Design of the Reverse Channel for Remanufacturing: Must Profit-Maximization Harm the Environment?

Production and Operations Management, Forthcoming
Number of pages: 57 Posted: 24 Apr 2017
Lan Wang, Gangshu (George) Cai, Andy A. Tsay and Asoo Vakharia
California State University, East Bay, Santa Clara University, Santa Clara University - Leavey School of Business and University of Florida
Downloads 0 (509,187)

Abstract:

Reverse Channel Design, Remanufacturing; Outsourcing, Environmental Impact

22.

Push, Pull, and Supply Chain Risk Averse Attitude

Number of pages: 41 Posted: 17 Oct 2016
Lei Yang, Gangshu (George) Cai and Jian Chen
South China University of Technology, Santa Clara University and Tsinghua University
Downloads 0 (293,561)

Abstract:

Push and Pull Supply Chains; Risk Averse Attitude; Supply Chain Coordination; Newsvendor

23.

The Cash Flow Advantages of 3PLs as Supply Chain Orchestrators

Xiangfeng Chen, Gangshu Cai, and Jeanette Song. 2017. The Cash Flow Advantages of Supply Chain Orchestrators. Manufacturing & Service Operations Management. Forthcoming.
Number of pages: 33 Posted: 25 Oct 2015 Last Revised: 07 Aug 2017
Xiangfeng Chen, Gangshu (George) Cai and Jing-Sheng Jeannette Song
Fudan University - School of Management, Santa Clara University and Duke University - Fuqua School of Business
Downloads 0 (150,633)

Abstract:

third-party logistics (3PL); payment scheme; cash opportunity cost; newsvendor; supply chain