Veronica Benet-Martinez

affiliation not provided to SSRN

SCHOLARLY PAPERS

2

DOWNLOADS

68

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Identity Motives and Cultural Priming: Cultural (Dis)Identification in Assimilative and Contrastive Responses

Journal of Experimental Social Psychology, Vol. 44, No. 4, pp. 1151-1159, February 2008
Number of pages: 9 Posted: 23 Aug 2009
Xi (Canny) Zou, Michael Morris and Veronica Benet-Martinez
London Business School, Columbia Business School - Management and affiliation not provided to SSRN
Downloads 68 (334,802)

Abstract:

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Motive, Cultural icon prime, Assimilation, Contrast

2.

Consumption Symbols as Carriers of Culture

Journal of Personality & Social Psychology, Vol. 81, No. 3, pp. 492-508, 2001
Posted: 06 Aug 2011
Jennifer Aaker, Veronica Benet-Martinez and Jordi Garolera
Stanford University - Graduate School of Business, affiliation not provided to SSRN and Universitat Pompeu Fabra

Abstract:

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consumption, symbols, brand, culture, symbolic attributes, expressive attributes