Veronica Benet-Martinez

Universitat Pompeu Fabra

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Identity Motives and Cultural Priming: Cultural (Dis)Identification in Assimilative and Contrastive Responses

Journal of Experimental Social Psychology, Vol. 44, No. 4, pp. 1151-1159, February 2008
Number of pages: 9 Posted: 23 Aug 2009
Xi (Canny) Zou, Michael Morris and Veronica Benet-Martinez
London Business School, Columbia University - Columbia Business School, Management and Universitat Pompeu Fabra
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Motive, Cultural icon prime, Assimilation, Contrast

2.

Consumption Symbols as Carriers of Culture

Journal of Personality & Social Psychology, Vol. 81, No. 3, pp. 492-508, 2001
Posted: 06 Aug 2011
Jennifer Aaker, Veronica Benet-Martinez and Jordi Garolera
Stanford University - Graduate School of Business, Universitat Pompeu Fabra and Universitat Pompeu Fabra

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consumption, symbols, brand, culture, symbolic attributes, expressive attributes