Richard Waters

University of San Francisco - School of Management

San Francisco, CA 94117

United States

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 37,960

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Top 37,960

in Total Papers Downloads

1,254

SSRN CITATIONS

0

CROSSREF CITATIONS

9

Scholarly Papers (4)

1.

#AdvocatingForChange: The Strategic Use of Hashtags in Social Media Advocacy

Advances in Social Work, Vol. 16, Number 1, pp. 154-169
Number of pages: 26 Posted: 22 Aug 2018
Schulich School of Business, York University, SUNY Polytechnic, Penn School of Social Policy & Practice, University of Pennsylvania and University of San Francisco - School of Management
Downloads 623 (45,186)

Abstract:

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e-advocacy, hashtags, health, nonprofits, social media

2.

What Do Stakeholders ‘Like’ on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages

Journal of Public Relations Research, vol. 26, no. 3, pp. 280-299, 2014
Number of pages: 36 Posted: 12 Dec 2014
Gregory D. Saxton and Richard Waters
Schulich School of Business, York University and University of San Francisco - School of Management
Downloads 258 (127,202)

Abstract:

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social media, Facebook, nonprofits, nonprofit organizations, stakeholder relations, public relations, accountability, dialogue, marketing

3.

Moving Social Marketing Beyond Personal Change to Social Change: Strategically Using Twitter to Mobilize Supporters into Vocal Advocates

Journal of Social Marketing, vol. 4, pp. 240-260, 2014
Number of pages: 31 Posted: 23 Feb 2015
Jeanine Guidry, Richard Waters and Gregory D. Saxton
Virginia Commonwealth University (VCU) - Department of Social and Behavioral Health, University of San Francisco - School of Management and Schulich School of Business, York University
Downloads 206 (158,323)

Abstract:

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Social Media, Twitter, Vocal Advocacy, Online Engagement, Situational Theory of Publics, Social Marketing, Nonprofit Organizations, Charities

4.

Engaging Stakeholders Through Twitter: How Nonprofit Organizations Are Getting More Out of 140 Characters or Less

Public Relations Review, Vol. 38, No. 2, pp. 313-318, 2012
Number of pages: 10 Posted: 10 Jun 2011 Last Revised: 19 Aug 2014
Kristen Lovejoy, Richard Waters and Gregory D. Saxton
State University of New York at Buffalo, University of San Francisco - School of Management and Schulich School of Business, York University
Downloads 167 (191,089)

Abstract:

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stakeholder engagement, social networking, nonprofit organizations, Twitter, social media