Richard Waters

University of San Francisco - School of Management

San Francisco, CA 94117

United States

SCHOLARLY PAPERS

3

DOWNLOADS

332

CITATIONS
Rank 45,208

SSRN RANKINGS

Top 45,208

in Total Papers Citations

3

Scholarly Papers (3)

1.

Engaging Stakeholders Through Twitter: How Nonprofit Organizations Are Getting More Out of 140 Characters or Less

Public Relations Review, Vol. 38, No. 2, pp. 313-318, 2012
Number of pages: 10 Posted: 10 Jun 2011 Last Revised: 19 Aug 2014
Kristen Lovejoy, Richard Waters and Gregory D. Saxton
State University of New York at Buffalo, University of San Francisco - School of Management and Schulich School of Business, York University
Downloads 118 (171,482)
Citation 3

Abstract:

stakeholder engagement, social networking, nonprofit organizations, Twitter, social media

2.

Moving Social Marketing Beyond Personal Change to Social Change: Strategically Using Twitter to Mobilize Supporters into Vocal Advocates

Journal of Social Marketing, vol. 4, pp. 240-260, 2014
Number of pages: 31 Posted: 23 Feb 2015
Jeanine Guidry, Richard Waters and Gregory D. Saxton
Virginia Commonwealth University (VCU) - Department of Social and Behavioral Health, University of San Francisco - School of Management and Schulich School of Business, York University
Downloads 37 (207,699)

Abstract:

Social Media, Twitter, Vocal Advocacy, Online Engagement, Situational Theory of Publics, Social Marketing, Nonprofit Organizations, Charities

3.

What Do Stakeholders ‘Like’ on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages

Journal of Public Relations Research, vol. 26, no. 3, pp. 280-299, 2014
Number of pages: 36 Posted: 12 Dec 2014
Gregory D. Saxton and Richard Waters
Schulich School of Business, York University and University of San Francisco - School of Management
Downloads 36 (217,936)

Abstract:

social media, Facebook, nonprofits, nonprofit organizations, stakeholder relations, public relations, accountability, dialogue, marketing