Liye Ma

Carnegie Mellon University - David A. Tepper School of Business

PhD Candidate

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 12,047

SSRN RANKINGS

Top 12,047

in Total Papers Downloads

3,067

CITATIONS
Rank 22,938

SSRN RANKINGS

Top 22,938

in Total Papers Citations

12

Scholarly Papers (5)

1.

An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box-Office Revenue

Information Systems Research, Forthcoming
Number of pages: 30 Posted: 11 Mar 2011 Last Revised: 23 Oct 2014
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,052 (9,784)
Citation 1

Abstract:

Movies, Digital Piracy, Theatrical Revenue

2.

A 'Position Paradox' in Sponsored Search Auctions

Johnson School Research Paper Series No. 36-09
Number of pages: 45 Posted: 01 Sep 2009 Last Revised: 15 Oct 2010
Columbia University - Columbia Business School, Carnegie Mellon University - David A. Tepper School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Carnegie Mellon University - David A. Tepper School of Business
Downloads 500 (42,817)
Citation 10

Abstract:

sponsored search advertising, search cost, vertical differentiation, bidding strategy, pay-per-impression, pay-per-click

3.

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Johnson School Research Paper Series No. 24-2012
Number of pages: 34 Posted: 10 Oct 2012 Last Revised: 12 Mar 2013
Columbia University - Columbia Business School, Carnegie Mellon University - David A. Tepper School of Business and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 475 (39,527)
Citation 1

Abstract:

Sponsored search advertising, organic search listings, consumer click behavior, keyword popularity

4.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, National University of Singapore (NUS) - Information & Innovation Policy Centre, Carnegie Mellon University - David A. Tepper School of Business, University of Rochester - Simon Business School, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 70 (212,196)

Abstract:

Platforms, Two-sided Markets, Internet Commerce, Simultaneity

5.

The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion

Number of pages: 46 Posted: 25 Feb 2016
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 0 (37,834)

Abstract:

Motion Pictures, Piracy, Box Office Revenue, Hidden Markov Models, Hierarchical Bayesian Models