Guillén Fernández

Radboud University Nijmegen

Postbus 9108

Nijmegen, 6500 HK

Netherlands

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Scholarly Papers (1)

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Celebrities and Shoes on the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame

ERIM Report Series Reference No. ERS-2009-048-MKT
Number of pages: 26 Posted: 31 Aug 2009
Erasmus Research Institute of Management (ERIM), Erasmus Research Institute of Management (ERIM), Radboud University Nijmegen, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), Radboud University Nijmegen and Radboud University Nijmegen - Donders Institute for Brain, Cognition and Behaviour
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Abstract:

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neuroeconomics, neuromarketing, affect transfer, celebrity endorsement, medial orbital frontal cortex, persuasion