A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

10

DOWNLOADS
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2,275

CITATIONS
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Top 32,914

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6

Scholarly Papers (10)

1.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 134 (125,699)

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

2.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 79 (232,067)
Citation 5

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location choice, entry games, private information, common information

3.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 59 (298,070)
Citation 1

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4.

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Ross School of Business Paper No. 1166
Number of pages: 66 Posted: 03 Oct 2011 Last Revised: 11 Jul 2012
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Downloads 37 (377,449)

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Beliefs, Projection, False Consensus

5.

Systematic Differences in Beliefs About Others in Strategic Interactions

Ross School of Business Paper No. 1185
Number of pages: 36 Posted: 31 Mar 2013 Last Revised: 29 May 2015
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 32 (374,007)

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Beliefs, Projection, Altruism

6.

Under the Same Roof: Value of Shared Living in Airbnb

Number of pages: 37 Posted: 10 Mar 2018 Last Revised: 04 May 2018
Yao Cui, A. Yesim Orhun and Ming Hu
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Toronto - Rotman School of Management
Downloads 0 (182,594)

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sharing economy; Airbnb; pricing; causal inference; natural experiment

7.

Perceived Motives and Reciprocity

Number of pages: 37 Posted: 08 Jun 2017
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 0 (483,373)

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Motives, Beliefs, Reciprocity, Intentions, Social Preferences

8.

How Price Dispersion Changes when Upgrades are Introduced: Theory and Empirical Evidence from Airline Industry

Number of pages: 56 Posted: 10 Feb 2017 Last Revised: 30 Jan 2018
Yao Cui, A. Yesim Orhun and Izak Duenyas
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 0 (203,138)

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price dispersion; price discrimination; upgrades; airline industry; causal inference; quasi-experiment; difference-in-differences

9.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,
Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 0 (10,314)

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intertemporal substitution, poverty, liquidity constraints, bulk discounts, purchase acceleration

10.

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices are Known

Journal of Marketing Research, 50(1), 111-124, 2012
Number of pages: 36 Posted: 18 Feb 2016
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Downloads 0 (531,635)

Abstract:

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beliefs, inferences, social projection, egocentrism, politics