A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

8

DOWNLOADS

505

CITATIONS
Rank 33,145

SSRN RANKINGS

Top 33,145

in Total Papers Citations

6

Scholarly Papers (8)

1.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 134 (124,681)

Abstract:

Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

2.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 79 (218,442)
Citation 5

Abstract:

location choice, entry games, private information, common information

3.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, USC Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Boston University and University of California, Berkeley
Downloads 59 (270,573)
Citation 1

Abstract:

4.

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Ross School of Business Paper No. 1166
Number of pages: 66 Posted: 03 Oct 2011 Last Revised: 11 Jul 2012
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Downloads 37 (340,855)

Abstract:

Beliefs, Projection, False Consensus

5.

Systematic Differences in Beliefs About Others in Strategic Interactions

Ross School of Business Paper No. 1185
Number of pages: 36 Posted: 31 Mar 2013 Last Revised: 29 May 2015
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 32 (350,572)

Abstract:

Beliefs, Projection, Altruism

6.

Price Dispersion and Consumer Upgrade: Theory and Empirical Evidence from Airline Industry

Number of pages: 44 Posted: 10 Feb 2017
Yao Cui, A. Yesim Orhun and Izak Duenyas
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 0 (325,782)

Abstract:

Price Dispersion, Price Discrimination, Upgrade, Airline Industry

7.

Frugality is Hard to Afford

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031, Ross School of Business Paper No. 1309,
Posted: 07 Mar 2016 Last Revised: 12 Apr 2017
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management

Abstract:

intertemporal substitution, poverty, liquidity constraints, bulk discounts, purchase acceleration

8.

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices are Known

Journal of Marketing Research, 50(1), 111-124, 2012
Number of pages: 36 Posted: 18 Feb 2016
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Downloads 0 (495,736)

Abstract:

beliefs, inferences, social projection, egocentrism, politics