A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

701 Tappan Street

Ann Arbor, MI MI 48109

United States

  • University of Michigan, Stephen M. Ross School of Business

SCHOLARLY PAPERS

11

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CITATIONS
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6

Scholarly Papers (11)

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1.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031
Number of pages: 41 Posted: 07 Mar 2016 Last Revised: 28 Apr 2018
A. Yesim Orhun and Mike Palazzolo
University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management
Downloads 1,596 (9,742)

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intertemporal substitution, poverty, liquidity constraints, bulk discounts, purchase acceleration

2.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 235 (122,578)

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

3.

How Price Dispersion Changes when Upgrades are Introduced: Theory and Empirical Evidence from Airline Industry

Number of pages: 56 Posted: 10 Feb 2017 Last Revised: 30 Jan 2018
Yao Cui, A. Yesim Orhun and Izak Duenyas
Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 167 (168,513)

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price dispersion; price discrimination; upgrades; airline industry; causal inference; quasi-experiment; difference-in-differences

4.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 113 (230,042)
Citation 5

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location choice, entry games, private information, common information

5.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011
Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin, A. Yesim Orhun, Amit Pazgal, Debu Purohit, Ram C. Rao, Michael H. Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas
Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Southern California - Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Questrom School of Business, Boston University and University of California, Berkeley
Downloads 73 (304,239)
Citation 1

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6.

Systematic Differences in Beliefs About Others in Strategic Interactions

Ross School of Business Paper No. 1185
Number of pages: 36 Posted: 31 Mar 2013 Last Revised: 29 May 2015
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 46 (380,390)

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Beliefs, Projection, Altruism

7.

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Ross School of Business Paper No. 1166
Number of pages: 66 Posted: 03 Oct 2011 Last Revised: 11 Jul 2012
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School
Downloads 44 (387,169)

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Beliefs, Projection, False Consensus

8.

Perceived Motives and Reciprocity

Number of pages: 37 Posted: 08 Jun 2017
A. Yesim Orhun
University of Michigan, Stephen M. Ross School of Business
Downloads 22 (482,731)

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Motives, Beliefs, Reciprocity, Intentions, Social Preferences

9.

Intrinsic Information Preferences and Skewness

Ross School of Business Paper
Number of pages: 40 Posted: 15 Aug 2018
Yusufcan Masatlioglu, A. Yesim Orhun and Collin Raymond
University of Michigan, University of Michigan, Stephen M. Ross School of Business and Amherst College
Downloads 20 (493,807)

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10.

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices are Known

Journal of Marketing Research, 50(1), 111-124, 2012
Number of pages: 36 Posted: 18 Feb 2016
A. Yesim Orhun and Oleg Urminsky
University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business
Downloads 11 (543,554)

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beliefs, inferences, social projection, egocentrism, politics

11.

Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard

Number of pages: 45 Posted: 30 Nov 2018
A. Yesim Orhun and Tong Guo
University of Michigan, Stephen M. Ross School of Business and Duke University, Fuqua School of Business
Downloads 7 (565,468)

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Loyalty Programs, Tiered Status Incentives, Moral Hazard