Author Page for A. Yesim Orhun

1.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015

A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta

University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago

Downloads 134 (123,981)

Abstract:

2.

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Number of pages: 39 Posted: 03 May 2012 Last Revised: 23 Feb 2013

A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Downloads 79 (222,827)

Citation 5

Abstract:

3.

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Number of pages: 12 Posted: 02 Sep 2011

Raphael Thomadsen, Robert Zeithammer, Dina Mayzlin, A. Yesim Orhun, Amit Pazgal, Debu Purohit, Ram C. Rao, Michael H. Riordan, Jiwoong Shin, Monic Sun and J. Miguel Villas-Boas

Olin School - Washington University in St. Louis, University of California, Los Angeles (UCLA) - Anderson School of Management, USC Marshall School of Business, University of Michigan, Stephen M. Ross School of Business, Rice University, Duke University - Fuqua School of Business, The University of Texas at Dallas, Naveen Jindal School of Management, Columbia University - Columbia Business School, Yale School of Management, Boston University and University of California, Berkeley

Downloads 59 (277,748)

Citation 1

Abstract:

4.

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Ross School of Business Paper No. 1166

Number of pages: 66 Posted: 03 Oct 2011 Last Revised: 11 Jul 2012

A. Yesim Orhun and Oleg Urminsky

University of Michigan, Stephen M. Ross School of Business and University of Chicago Booth School

Downloads 37 (349,953)

Abstract:

5.

Systematic Differences in Beliefs About Others in Strategic Interactions

Ross School of Business Paper No. 1185

Number of pages: 36 Posted: 31 Mar 2013 Last Revised: 29 May 2015

A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Downloads 32 (359,775)

Abstract:

6.

Perceived Motives and Reciprocity

Number of pages: 37 Posted: 08 Jun 2017

A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Downloads 0 (516,791)

Abstract:

7.

Price Dispersion and Consumer Upgrade: Theory and Empirical Evidence from Airline Industry

Number of pages: 44 Posted: 10 Feb 2017

Yao Cui, A. Yesim Orhun and Izak Duenyas

Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business

Downloads 0 (286,790)

Abstract:

8.

Frugality Is Hard to Afford

Ross School of Business Paper No. 1309, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-031,

Number of pages: 45 Posted: 07 Mar 2016 Last Revised: 19 Jul 2017

A. Yesim Orhun and Mike Palazzolo

University of Michigan, Stephen M. Ross School of Business and University of California, Davis - Graduate School of Management

Downloads 0 (11,234)

Abstract:

9.

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices are Known

Journal of Marketing Research, 50(1), 111-124, 2012

Number of pages: 36 Posted: 18 Feb 2016

A. Yesim Orhun and Oleg Urminsky

University of Michigan, Stephen M. Ross School of Business and University of Chicago - Booth School of Business

Downloads 0 (507,529)

A. Yesim Orhun

University of Michigan, Stephen M. Ross School of Business

Assistant Professor

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Scholarly Papers (9)

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Abstract:

Spatial Differentiation in the Supermarket Industry: The Role of Common Information

Abstract:

A Reflection on Analytical Work in Marketing: Three Points of Consensus

Abstract:

Conditional Projection: How Own Evaluations Impact Beliefs about Others Whose Choices Are Known

Abstract:

Systematic Differences in Beliefs About Others in Strategic Interactions

Abstract:

Perceived Motives and Reciprocity

Abstract:

Price Dispersion and Consumer Upgrade: Theory and Empirical Evidence from Airline Industry

Abstract:

Frugality Is Hard to Afford

Abstract:

Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices are Known

Abstract:

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